Contents:
MAY 2013 | Volume 56 | Number 5
Cover photo courtesy of Consumer Engine Group, Briggs & Stratton Corporation
12
departments
18
6 Upfront
7 Anonymous Distributor
8 Industry News
30 Marketplace
31 Key Distributors
34 Advertisers' Index
products
24 Equipment Focus:
Debris Handlers
features
12 Consumer trends in outdoor power equipment
Briggs & Stratton Corporation shares its findings of an annual survey conducted
in December 2012 of nearly 4,000 outdoor power equipment buyers about what
they look for in lawn and garden products.
34 Product News
16 How to earn repeat business
Jim Yount, founder and CEO of Jim Yount Success Dynamics LLC, underscores
the value of excellent customer service and shares a couple of stories about
dealers who have used it to their competitive advantage.
18 Integrated email campaigns: A must-have tool
for engaging customers and prospects
Bob McCann, director of education at ARI, shows you how a focused plan that
combines customer call-to-action emails with monthly educational newsletters,
can turn one-off emails into integrated campaigns that will help you build brand
recognition and increase sales.
20 Tech2Tech: Electrical Troubleshooting
– Where there is smoke
Dave Worden, program director at SkillsUSA and board member of the Equipment
& Engine Training Council, covers specific electrical issues and how to properly
address them.
4
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