Issue link: http://read.dmtmag.com/i/141342
live in style New in Town: Atelier on Main By Cathy Martin The clothes: It's not a sight you expect in a bridal shop window. But amongst the striking gowns is a head-turning display of bright summer dresses at Atelier on Main, an airy special occasions boutique in Stoughton that opened a few months ago. With a dedicated corner for the dresses plus its bridal and prom offerings, the boutique is a destination for big-day gowns and trendy everyday attire. The story: Though co-owners Nikki Rostowfske and Jenna Pechmann dreamed of going into business together in college, it wasn't until they began planning their weddings that the idea for a bridal salon took shape. Now the two run a friendly, casual store that encourages shoppers to stay awhile. "A lot of times we end up just hanging out with our customers," Pechmann says with a laugh. Why you'll love it: With its carefully chosen selection of everyday dresses, from chic maxis to flirty above-the-knee styles in bold patterns, Atelier on Main offers the personal touch of a small-town boutique with the added bonus of small-town prices. And with its selection of accessories such as scarves, belts and jewelry, it's an easy, breezy stop for putting together a complete summer outfit. Atelier on Main is located at 117 W. Main St., Stoughton or atelieronmain.com. FOR GREAT SUMMER ENTERTAINING! SALE summer Colorful mosaic birdbaths & tables for outdoor patio or backyard. It's that time! Three days. 10%-80% off everything. Thursday, Friday, Saturday. July 25, 26, 27. shopneena.com 8402 Old Sauk Rd., Middleton, WI (608) 664-1414 • www.wbumadison.com 18 BRAVA Magazine July 2013 1827 Parmenter St. Middleton, WI 53562