Arbor Age

Arbor Age July/Aug 2013

For more than 30 years, Arbor Age magazine has been covering new and innovative products, services, technology and research vital to tree care companies, municipal arborists and utility right-of-way maintenance companies

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China, France, Germany, Poland, Russia, Sweden and the United States. Responses were gathered via a digital questionnaire, and stratified according to gender, age and geography in each market. In total, 4,676 individuals over the age of 18 (at least 500 per market) responded to the questionnaire. Learn more about the positive impacts of spending time outside by visiting www.greenspacereport.com. SherrillTree now carries Husqvarna chain saws and accessories SherrillTree, a leading provider of tree gear, now carries Husqvarna, one of the top brands of chain saws. With the Husqvarna chain saw product line, SherrillTree now offers a broad selection of 20 chain saw models and a wide variety of bars and chains featured in SherrillTree's retooled bar and chain selector; http://www.sherrilltree.com/Professional-Gear/Wood-CuttingEasy-Finder. Both companies are known innovators in the tree care industry and many of the chain saws that SherrillTree carries contain Husqvarna's unique X-Torq engine technology that provides more power with 20 percent less fuel consumption and 60 percent less exhaust emissions. www.arborage.com Rayco is getting a whole new look Rayco is unveiling a new look, new logo, and new website. To celebrate its 35th year in business, Rayco undertook a broad effort to explore its 35-year history, its customer base, and its workforce. As a result, it has launched a campaign to better communicate its company values. Another part of the initiative is to shed the yellow and red logos and paint scheme in favor of a new, more modern look. Those visual cues will be carried through from the machines, down to marketing literature, print advertisements, website, etc. The new look was first revealed in April at Rayco's 2013 Dealer Meeting and annual Customer Appreciation Day. A new, updated website will arrive this summer. It is set to feature enhanced content about not only the machines, but also who Rayco is as a company and what it does every day to provide more value for its customers. Look for the new Rayco brand image coming soon. Arbor Age / July/August 2013 9

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