Beverage Dynamics

Beverage Dynamics July-Aug 2013

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

Issue link: http://read.dmtmag.com/i/143145

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27 27 Pretty Crafty The growing craft beer segment has become an important part of the conversation for everyone involved in the U.S. beer market. departments Editor's Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 FYI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Guest Column . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Brand Spotlight . . . . . . . . . . . . . . . . . . . . . . . . . . .12 California Wine Central . . . . . . . . . . . . . . . . . . . . .13 On The Shelf . . . . . . . . . . . . . . . . . . . . . . . . . . . .45 Advertisers' Index . . . . . . . . . . . . . . . . . . . . . . . . .46 30 By Julie Johnson 30 Selling Summer Sparklers From champagne to prosecco and moscato, retailers can benefit from highlighting their sparkling offerings for summer sipping. By Chantal Martineau 34 34 Get the Party Started! Innovation fuels success and growth of premixed cocktails. By Kate Strandness 38 Retailer Wine Selections The Beverage Dynamics National Retailer Wine Panel recommends a lineup of top quality/ value summer wines. By Richard Brandes 43 Growth Brand Awards at WSWA A photo billboard of wine and spirits brand representatives accepting their Growth Brand Awards at the recent WSWA Convention. Beverage Dynamics (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/June, July/August, September/October, November/ December) by Specialty Information Media, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offices. Postmaster: Send address changes to Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 Subscriptions: Single copies $8 U.S.; $12 Canada/Mexico/Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 or call the Beverage Dynamics customer service number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763-9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.submag.com/sub/bg. © Copyright 2013 by Specialty Information Media, 17 High St. 2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. Specialty Information Media publishes Beverage Dynamics, Cheers, StateWays, Wine & Spirits Industry Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book. 4 • Beverage Dynamics • www.beveragedynamics.com • July/August 2013

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