StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions
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speak to the summer season of on-the-go enjoyment," McCann says. The brand's pouch family is expanding with the addition of Malibu Blue Hawaiian and Malibu Pina Colada Light. The Blue Hawaiian rounds out the established tropical favorites like Malibu Tropical Sea Breeze, Malibu Rum Punch and Malibu Tropical Mojito. With 75 calories per serving, Pina Colada Light draws from the success of Malibu's other lowcalorie options like Malibu Caribbean Cosmo Light. With the new flavor release comes a packaging upgrade of Malibu's 1.75 liter pouches. A new spout features a reinforced safety latch that will reduce leaks and spills. The pouch uses stronger materials and includes an additional pouch layer inside the external pouch to keep the liquid inside cooler longer. Before Malibu's cans, Pernod Ricard USA introduced the cans concept to Kahlua's pre-mixed cocktail line-up. In June 2012, Kahlua Ice Espresso, Kahlua Iced Mocha and Kahlua Cinnamon Spice appeared in 200ml cans, available to purchase as single-serve ($2.50) or 4pack ($9.99). "The more modern, trendy packaging stands out on the shelf, in the cold box and in secondary locations where these active consumers shop," says Michelle Sanders, Kahlua Brand Director for Pernod Ricard USA. "The Kahlúa Cans-To-Go consumer embodies an 'in and out' mentality." And they're all about convenience. Jose Cuervo's Authentic varieties, regular and light, are available in lightweight plastic bottles, which makes margarita creation simple whether at home or at an outdoor social event. The brand also has a new look for its Golden Margarita, the first super-premium ready-to-serve margarita cocktail. "Jose Cuervo Golden Margarita will move towards packaging that falls in line with our Especial line as the frosted glass bottle will be replaced with a clear square design featuring hard lines as well as the Jose Cuervo signature prominently embossed on the side profile," Bakshi says. She adds that the 1.75 liter bottle now features metal bottle caps. company's first product that launched in 2007, with fresh ingredients to create Margarita, Lemonade and Cosmopolitan varieties. This certified organic product is 30 proof, less than 125 calories per 3-ounce serving, and retails for $14.99. With buzzwords like "all natural," "low calorie," and "low carb," COCO Cocktails is bringing three coconut water cocktails to the marketplace this summer. Skinny Coco, Coco Sauza Sparkling Mango and Maqui Coco Margaritas. Mojito offer a can-to-cocktail-glass drink that counter a bartender's coconut waterinfused cocktail and pack the potassium benefits of coconut water. Gone Bubbly M argaritas have long been frozen, but Sauza gave it a new twist with its Sparkling Margarita that features effervescent bubbles and a margarita taste. The readyto-serve cocktails were released in April with three flavors, Original Lime, Wild Berry and Mango Peach, and retail at $12.99 for 750 ml and $7.99 for 375 ml. "It's fresh, bubby, and ready-to-serve—perfect for any ladies' evening with friends," says Vanessa Jenkins, Senior Marketing Director of Tequilas at Beam Inc. "Now you can simply open and pour margaritas that will truly bring some sparkle to the party." With all these new releases, let's get this party SW started. Au Natural B acardi Classic Cocktails aren't the only pre-mixed drinks that pride themselves on their natural flavors. In September 2012, VeeV Spirits introduced VeeV VitaFrute Cocktails, the first organic and allnatural RTD cocktails. These cocktails combine Veev Acai Spirit, the Bacardi Classic Cocktails Light Strawberry Daiquiri. 38 Contact Cheryl Naughton at 678-292-6054 cnaughton@specialtyim.com StateWays I www.stateways.com I July/August 2013