Outdoor Power Equipment

August 2013

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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Contents: AUGUST 2013 | Volume 56 | Number 8 Cover credit: http://www.123rf.com/photo_16877699_bio-concept-fuel-from-corn.html departments 17 6 Upfront 7 Anonymous Distributor 8 Industry News 29 Marketplace 31 Key Distributors 34 Advertisers' Index products 15 Equipment Focus: 24 Fuel Additives, Oils & Lubricants 26 features 14 Ethanol Education: What you need to know and what you need to tell your customers Kris Kiser, president and CEO of the Outdoor Power Equipment Institute (OPEI), provides you with a rundown of what you need to know and what you need to tell your customers when it comes to ethanol and outdoor power equipment. 27 Product News 20 Equipment Trends 2013 In the first of a two-part series, Outdoor Power Equipment shares the results of a survey recently conducted by sister publication Landscape and Irrigation regarding the latest equipment trends in the Green Industry. 24 Content is King — period In the last of a two-part series, Blane Vik, search engine marketing manager at ARI, shares his insights on how you can make easy, yet effective, changes to your website to achieve higher rankings on all of the major search engines. 26 The High-tech Tech Randy Scully, national service manager for Stihl Inc., looks back at the evolution of small-engine technology during his 40-plus years in the power equipment business and provides a glimpse of where it is quickly heading. OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. For subscription information and requests, call Subscription Services at (845) 856-2229. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. Single copies or back issues, $8 each US; $12 Canada/Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana ian GST Regs ra ion Num er: R125906743. © COPY IGHT 2013, OUTDOOR POWER EQUIP ENT. Ma rial d it t b R M te may not be re ro uced or photocopied in any form without the written permission of the publisher. p d 4 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com

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