Issue link: http://read.dmtmag.com/i/197178
tle, based on an old engraving that he revamped to accommodate the bottle, and then had it redrawn by an illustrator. Getting the octopus tentacles to work well with the bottle wasn't easy, he said, but it was worth the effort. "Screen printing challenges me as a designer to be better and more compelling, and to work hard at doing s o m e t h i n g d i f f e rent," Schall said. Another client, Anthem Winery in Napa Valley, saw the octopus bottle and wanted an unusual label for a high-end cabernet sauvignon. Schall created a topographic map that wraps around the entire bottle in red ink, with the location of the winery indicated on the map. "The topographic map is like a jewel," he said. "There's so much Anthem Winery's cabernet sauvignon features a detailed wraparound topographic map. Photo: John Schall detail, it just makes the bottle precious." The Anthem bottle was also printed by Monvera. Boltin still uses paper labels for some of his wines, but admits that he finds the flexibility and scope of screen printing attractive. "I really like more what I can do with screen printing because the canvas is that much bigger; you've got the whole bottle to work with," he said. There are design challenges that need to be taken into account, noted Schall, who remembers one client's project that called for vertical bars that went around the bottle. For a straight, Bordeauxtype bottle, that would have been fine, but a tapered Burgundy bottle meant the perspective would be off. The client was told not to purchase tapered bottles, but he did anyway. "We just had to make it work," Schall said, which his team did, with Monvera's help, by tweaking the bars. THIS AD IS VIDEO ENHANCED DOWNLOAD THE RETAILIVE APP TO WATCH IT COME TO LIFE! THE Y'L L K NOW YOU BY YOUR LABEL HOW IT WORKS: DOWNLOAD the RetaiLive app from the App Store™ or Google Play Go Ahead, It's Free! LAUNCH the app on your iPhone®, iPad®, or Android™ smartphone We recommend using WiFi HIGH QUALITY wrightglobalgraphics.com w w w. v w m m e d i a.com HOVER your device over the Key (this ad) so that it fills most of the screen... hold steady Double tap to lock video printing ENJOY the ad as it comes to life! Register at the end of the RetaiLive video to Win $500 Off your next order. Good Luck! FOR HAND CRAFTED PRODUCTS N ov - D ec 2013 | V INE YA RD & W INE RY M A NA G EM EN T 103