Vineyard & Winery Management

WINE INDUSTRY CALENDAR Nov. 7: Hear about the challenges and recent updates in winery accounting and finance at the Financial Accounting for Wine Businesses Seminar. Organized by the Sonoma State University Wine Business Institute, the course will be held in Rohnert Park, Calif. More information can be found at www. sonoma.edu/sbe/wine-business-institute/professional-development/wine-business-institute-seminars. Nov. 14: Wine + Grape EXPO is the North Coast's trade exhibit and educational symposium for the premium wine grape grower and wine producer. Organized by the Napa Valley Grapegrowers, this year's show will take place at the Napa Valley Exposition Fairgrounds in Napa, Calif. More details can be found at www.napagrowers.org. Nov. 14-15: The Wine Tourism Conference is designed to provide relevant information to wineries, wine and tourism promotion agencies, and anyone doing business related to wine tourism. Organized by Zephyr Adventures, the event will be held at the DoubleTree by Hilton in Portland, Ore. V&WM columns editor Linda Murphy is the keynote speaker. Go to www.winetourismconference.org for more information. Nov. 14-15: The first Chenin Blanc & Petite Sirah Wine Conference designed for grapegrowers, winemakers, trade and consumers, is set to take place at the Old Sugar Mill in Clarksburg, Calif. The event will include presentations on best practices in wine and grape growing, leadership and technology trends, and marketing and communications. For details, visit www.cheninpetiteconference.com. Nov. 18-19: The 9th Annual Sustainable Ag Expo provides an opportunity for farmers, ag professionals and pest control advisors to learn about the latest in farming research, resource issues and business trends related to sustainable agriculture. Organized by Vineyard Team, the meeting will take place at the Madonna Inn Expo Center in San Luis Obispo, Calif. For more information, visit www.vineyardteam.org/ events/expo.php. Nov. 25-27: The 11th China International Wine ExpoBeijing, organized by Beijing Haiming Huibo Exhibition Co. LTD, will be held at the China International Exhibition Center (Downtown Hall). For registration and attendance information, visit www. bestwinechina.com. w w w. v w m m e d i a.com Dec. 2-3: The third International Sparkling Wine Symposium 2013 will take place outside London at Denbies Wine Estate in Surrey. The event is an international forum for exploring innovation and sharing best practices in the production and sale of Champagnes and sparkling wines. See www.sparklingwinesymposium.com for details. Dec. 5: The North Coast Wine Industry Expo gives winery and vineyard professionals in Sonoma, Napa, Mendocino, Lake, Solano and Marin counties access to the latest products and services. Visit www.wineindustryexpo.com for details. Jan. 24: This is the entry deadline for the Interna- tional Eastern Wine Competition/West Coast Wine Competition, organized by Vineyard & Winery Management. The judging will take place Feb. 19-20 in Sonoma County. See winecompetitions.com for entry details. Jan. 27-28, 2014: Penn State Extension presents Wine Quality Improvement: Wine Sensory Defect Identification, Prevention and Remediation, a twoday event designed to assist winery personnel on the implementation of quality assurance programs based on standardized wine sensory evaluation techniques. The event will be held at the Penn State Food Science Building in University Park, Pa. Learn more at www.cvent.com. Jan. 28-30: Save the date for the Unified Wine & Grape Symposium, North America's largest wine industry conference and trade show, to be held at the Sacramento (Calif.) Convention Center. Learn more at www.unifiedsymposium.org. Feb. 4-6: Midwest Grape & Wine is a conference and trade show for members of the Midwestern wine industry. The event, to be held at the St. Charles Convention Center in St. Charles, Mo., brings together regional wine producers, winemakers, winery suppliers, industry leaders and speakers for a three-day wine industry forum. The event is organized by Vineyard & Winery Management. For details see www.midwestgrape.com. Feb. 4-7: Save the date for the Washington Asso- ciation of Wine Grape Growers Annual Meeting, to be held in Kennewick, Wash. More information is available at www.wawgg.org. N ov - D ec 2013 | V INE YA RD & W INE RY M A NA G EM EN T 123

• Cover
• COVER STORY: The 20 Most Admired People in the North American Wine Industry: Vintners, growers, educators, writers and trade members name their industry heroes.
• Cakebread Cellars Gives New Life to Old Vines: Vine rejuvenation technique grows new cordons. By Tim Teichgraeber
• ASEV Symposium Explores Tannin Management Challenges: Multiple factors influence tannins in the vineyard and winery. By Ted Rieger
• Jackson Sustainable Winery Building to Showcase Latest Technologies: New UC Davis facility allows teaching winery to become self-sustainable. By Ted Rieger
• Wineries Tap into the Beer Market: Craft beer boom inspires vintners to branch out. By Julia Burke
• Turning Data into Dollars: Analytics can take the guesswork out of consumer wine-buying behavior. By Deborah Parker Wong
• Barrel Financing Comes of Age: Innovative program combines leasing, inventory management and resale. By Jennifer Strailey
• No (Paper) Label Required: Screen printing is being used in new ways to make a statement on the shelf. By Danielle Beurteaux
• Editor's Desk
• Suppliers Guides: Winery / Brewery Suppliers
• Spotlight
• Calendar
• Advertiser Index
• Soil & Cellar: Understanding Plant Hormones: Applied growth regulators can impact vine, berry physiology. By Remi Cohen
• East Coast Watch: Using Out-of-State Grapes: Is honesty the best policy? By Marguerite Thomas
• Market Watch: Sweet Reds Sizzle in Stores: But on-premise sales have fizzled so far. By Tim Teichgraeber
• Sokol Blosser Opens a Trendsetting Tasting Room: Oregon's first tasting room becomes its most modern. By Susan G. Hauser
• The Escalation of Long Island Wine Tourism: North Fork transformed by winery and community partnership. By Marguerite Thomas
• Scene at: The International Wine Channel TV Awards: Navarro Vineyards Late Harvest Gewurztraminer wins Best of Show.
• News in Focus: A Closer look at the industry's top news headlines. By Deborah Parker Wong
• Uncorking PR: Be a Good Neighbor: Don't forget the public part of PR. By Paul Wagner
• Wine Wise Marketing: It's Still a People Business: Train your hospitality staff to put the customer first. By Elizabeth Slater
• End Post: Somms are the New Critics: Media influence is on the decline. By Tyler Colman