Vineyard & Winery Management

60 94 78 100 "20 Most Admired" Issue NOVEMBER - DECEMBER 2013 | VOL.39 NO.6 COVER STORY 38 The 20 Most Admired People in the North American Wine Industry Vintners, growers, educators, writers and trade members name their industry heroes. NOVEMBER - DECEMBER 2013 WWW.VWMMEDIA.COM NORTH AMERICA'S LEADING INDEPENDENT WINE TRADE PUBLICATION VINEYARD & WINERY 20 60 Cakebread Cellars Gives New Life to Old Vines Vine rejuvenation technique grows new cordons. By Tim Teichgraeber Most ADMIRED 66 ASEV Symposium Explores Tannin Management Challenges Multiple factors influence tannins in the vineyard and winery. By Ted Rieger Wine Tourism Vine Rejuvenation UC Davis' Sustainable Standard 72 Jackson Sustainable Winery Building to Showcase Latest Technologies New UC Davis facility allows teaching winery to become self-sustainable. By Ted Rieger ON THE COVER: There are hundreds of successful 78 Wineries Tap into the Beer Market Craft beer boom inspires vintners to branch out. By Julia Burke people in the North American wine industry, but only 20 can claim the title of Most Admired. Graphic: Chris Sittner MANAGEMENT 88 Turning Data into Dollars Analytics can take the guesswork out of consumer wine-buying behavior. By Deborah Parker Wong 94 Barrel Financing Comes of Age Innovative program combines leasing, inventory management and resale. By Jennifer Strailey 100 No (Paper) Label Required Screen printing is being used in new ways to make a statement on the shelf. By Danielle Beurteaux 4 V I N E YA R D & WINE RY MA NAGEM ENT | Nov - Dec 2013 w w w. v wm m e d i a . c o m

• Cover
• COVER STORY: The 20 Most Admired People in the North American Wine Industry: Vintners, growers, educators, writers and trade members name their industry heroes.
• Cakebread Cellars Gives New Life to Old Vines: Vine rejuvenation technique grows new cordons. By Tim Teichgraeber
• ASEV Symposium Explores Tannin Management Challenges: Multiple factors influence tannins in the vineyard and winery. By Ted Rieger
• Jackson Sustainable Winery Building to Showcase Latest Technologies: New UC Davis facility allows teaching winery to become self-sustainable. By Ted Rieger
• Wineries Tap into the Beer Market: Craft beer boom inspires vintners to branch out. By Julia Burke
• Turning Data into Dollars: Analytics can take the guesswork out of consumer wine-buying behavior. By Deborah Parker Wong
• Barrel Financing Comes of Age: Innovative program combines leasing, inventory management and resale. By Jennifer Strailey
• No (Paper) Label Required: Screen printing is being used in new ways to make a statement on the shelf. By Danielle Beurteaux
• Editor's Desk
• Suppliers Guides: Winery / Brewery Suppliers
• Spotlight
• Calendar
• Advertiser Index
• Soil & Cellar: Understanding Plant Hormones: Applied growth regulators can impact vine, berry physiology. By Remi Cohen
• East Coast Watch: Using Out-of-State Grapes: Is honesty the best policy? By Marguerite Thomas
• Market Watch: Sweet Reds Sizzle in Stores: But on-premise sales have fizzled so far. By Tim Teichgraeber
• Sokol Blosser Opens a Trendsetting Tasting Room: Oregon's first tasting room becomes its most modern. By Susan G. Hauser
• The Escalation of Long Island Wine Tourism: North Fork transformed by winery and community partnership. By Marguerite Thomas
• Scene at: The International Wine Channel TV Awards: Navarro Vineyards Late Harvest Gewurztraminer wins Best of Show.
• News in Focus: A Closer look at the industry's top news headlines. By Deborah Parker Wong
• Uncorking PR: Be a Good Neighbor: Don't forget the public part of PR. By Paul Wagner
• Wine Wise Marketing: It's Still a People Business: Train your hospitality staff to put the customer first. By Elizabeth Slater
• End Post: Somms are the New Critics: Media influence is on the decline. By Tyler Colman