Vineyard & Winery Management

2 0 1 4 UNIFIED WINE & GRAPE S Y M P O S I U M January 28 – 30, 2014 exhibits: January 29 & 30 Sacramento Convention Center Sacramento, California Check our website for details on Registration, Housing, Program and Exhibitors. Register early and save up to $200! www.unifiedsymposium.org one place, one time, all the answers— the Unified! by the industry — for the industry

• Cover
• COVER STORY: The 20 Most Admired People in the North American Wine Industry: Vintners, growers, educators, writers and trade members name their industry heroes.
• Cakebread Cellars Gives New Life to Old Vines: Vine rejuvenation technique grows new cordons. By Tim Teichgraeber
• ASEV Symposium Explores Tannin Management Challenges: Multiple factors influence tannins in the vineyard and winery. By Ted Rieger
• Jackson Sustainable Winery Building to Showcase Latest Technologies: New UC Davis facility allows teaching winery to become self-sustainable. By Ted Rieger
• Wineries Tap into the Beer Market: Craft beer boom inspires vintners to branch out. By Julia Burke
• Turning Data into Dollars: Analytics can take the guesswork out of consumer wine-buying behavior. By Deborah Parker Wong
• Barrel Financing Comes of Age: Innovative program combines leasing, inventory management and resale. By Jennifer Strailey
• No (Paper) Label Required: Screen printing is being used in new ways to make a statement on the shelf. By Danielle Beurteaux
• Editor's Desk
• Suppliers Guides: Winery / Brewery Suppliers
• Spotlight
• Calendar
• Advertiser Index
• Soil & Cellar: Understanding Plant Hormones: Applied growth regulators can impact vine, berry physiology. By Remi Cohen
• East Coast Watch: Using Out-of-State Grapes: Is honesty the best policy? By Marguerite Thomas
• Market Watch: Sweet Reds Sizzle in Stores: But on-premise sales have fizzled so far. By Tim Teichgraeber
• Sokol Blosser Opens a Trendsetting Tasting Room: Oregon's first tasting room becomes its most modern. By Susan G. Hauser
• The Escalation of Long Island Wine Tourism: North Fork transformed by winery and community partnership. By Marguerite Thomas
• Scene at: The International Wine Channel TV Awards: Navarro Vineyards Late Harvest Gewurztraminer wins Best of Show.
• News in Focus: A Closer look at the industry's top news headlines. By Deborah Parker Wong
• Uncorking PR: Be a Good Neighbor: Don't forget the public part of PR. By Paul Wagner
• Wine Wise Marketing: It's Still a People Business: Train your hospitality staff to put the customer first. By Elizabeth Slater
• End Post: Somms are the New Critics: Media influence is on the decline. By Tyler Colman