Vineyard & Winery Management

We've got ansWers. MANAGEMENT Owner/Chairman | Robert Merletti EDITORIAL Editor-in-Chief | Tina Caputo Columns Editor | Linda Murphy COLUMNISTS Choosing analyses Public Relations | Paul Wagner Marketing | Elizabeth Slater Retail/Restaurant | Tim Teichgraeber Interpreting results Viticulture/Winemaking | Remi Cohen Eastern Correspondent | Marguerite Thomas Marjorie Burns Gordon Burns Northwest Correspondent | Sean P. Sullivan (707) 302-1222 (707) 302-1211 End Post | Tyler Colman mburns@etslabs.com gburns@etslabs.com Scorpions™ DNA tests Phenolics Grape maturity Microbiology Viticulture Rich Descenzo Design & Production Manager | Chris Sittner (541) 908-4279 (707) 302-1022 sprice@etslabs.com TCA Smoke Taint 4EP Special projects Spotlight Editor | Jennifer Strailey Deborah Parker Wong, Jeff Siegel, Patricia Howe, David Falchek, Michelle Locke PRODUCTION Steve Price rdescenzo@etslabs.com CONTRIBUTING WRITERS Senior Feature Editor | Ted Rieger Printer | Modern Litho/Brown Printing, Jefferson City, MO Quality Control SALES Director of Sales | Ethan Simon (707) 577-7700 x 110, esimon@vwmmedia.com ADMINISTRATION & MARKETING Eric Herve Marketing Executive | Suzanne Webb Leith Franklin (707) 302-1027 eherve@etslabs.com Circulation Manager | Leda Wagner (707) 302-1029 lfranklin@etslabs.com Sample logistics Advertising/Office Manager | Kathleen Kelly Online login support Courier scheduling TRADE SHOWS, SEMINARS & WINE COMPETITIONS Director of Wine Competitions | Debra Del Fiorentino CORPORATE OFFICE P.O. Box 14459, Santa Rosa, CA 95402-6459 Ascension Ayala (707) 302-1033 courier@etslabs.com Jim Welsh (707) 302-1036 it@etslabs.com Phone | (707) 577-7700, (800) 535-5670 Fax | (707) 577-7705 Website | www.vwmmedia.com Feedback | feedback@vwmmedia.com Customer service Reprints | reprints@vwmmedia.com Export requirements SUBSCRIPTION RATES U.S. rates: 1 year, $37; 2 years $67; 3 years $97 Add $10 for Canada and Mexico, $20 all other countries (add $50 for air mail) Benoit Largeteau Jim Neudahl (707) 302-1023 (707) 302-1021 blargeteau@etslabs.com jneudahl@etslabs.com 707·963·4806 | info@etslabs.com | www.etslabs.com 8 V I N E YA R D & WINE RY MA NAGEM ENT | Nov - Dec 2013 To subscribe, call (800) 535-5670, e-mail subscriptions@vwmmedia.com or visit www.vwmmedia.com/magazine. FOUNDERS AND PUBLISHERS EMERITUS J. William Moffett & Hope Merletti w w w. v wm m e d i a . c o m

• Cover
• COVER STORY: The 20 Most Admired People in the North American Wine Industry: Vintners, growers, educators, writers and trade members name their industry heroes.
• Cakebread Cellars Gives New Life to Old Vines: Vine rejuvenation technique grows new cordons. By Tim Teichgraeber
• ASEV Symposium Explores Tannin Management Challenges: Multiple factors influence tannins in the vineyard and winery. By Ted Rieger
• Jackson Sustainable Winery Building to Showcase Latest Technologies: New UC Davis facility allows teaching winery to become self-sustainable. By Ted Rieger
• Wineries Tap into the Beer Market: Craft beer boom inspires vintners to branch out. By Julia Burke
• Turning Data into Dollars: Analytics can take the guesswork out of consumer wine-buying behavior. By Deborah Parker Wong
• Barrel Financing Comes of Age: Innovative program combines leasing, inventory management and resale. By Jennifer Strailey
• No (Paper) Label Required: Screen printing is being used in new ways to make a statement on the shelf. By Danielle Beurteaux
• Editor's Desk
• Suppliers Guides: Winery / Brewery Suppliers
• Spotlight
• Calendar
• Advertiser Index
• Soil & Cellar: Understanding Plant Hormones: Applied growth regulators can impact vine, berry physiology. By Remi Cohen
• East Coast Watch: Using Out-of-State Grapes: Is honesty the best policy? By Marguerite Thomas
• Market Watch: Sweet Reds Sizzle in Stores: But on-premise sales have fizzled so far. By Tim Teichgraeber
• Sokol Blosser Opens a Trendsetting Tasting Room: Oregon's first tasting room becomes its most modern. By Susan G. Hauser
• The Escalation of Long Island Wine Tourism: North Fork transformed by winery and community partnership. By Marguerite Thomas
• Scene at: The International Wine Channel TV Awards: Navarro Vineyards Late Harvest Gewurztraminer wins Best of Show.
• News in Focus: A Closer look at the industry's top news headlines. By Deborah Parker Wong
• Uncorking PR: Be a Good Neighbor: Don't forget the public part of PR. By Paul Wagner
• Wine Wise Marketing: It's Still a People Business: Train your hospitality staff to put the customer first. By Elizabeth Slater
• End Post: Somms are the New Critics: Media influence is on the decline. By Tyler Colman