Contents:
JANUARY 2014 | Volume 57 | Number 1
Cover image ©istockphoto.com/Pixavril
departments
24
14
6 Upfront
8 Anonymous Distributor
9 Industry News
30 Marketplace
31 Key Distributors
34 Calendar
34 Advertisers' Index
26
products
27 Product News
features
28 Equipment Focus:
14 Industry Forecasts:
What is foreseen for 2014?
In the first of a two-part series, Outdoor Power Equipment
sheds light on the state of the OPE industry entering 2014 through
the eyes of some of its most insightful and influential people.
Mower Parts,
Attachments &
Accessories
24 Take advantage of mobile marketing
to reach your customer base
Brad Smith, director of product at ARI, provides advice on how to develop
a mobile marketing strategy and cash in on the growing number of
consumers shopping on their mobile devices.
26 How business management software systems
can help you profit from inventory control
Greg Carradus, director of sales for Ideal Computer Systems, Inc.,
informs you of how business management software systems can help
you gain control of your inventory and increase your profitability.
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 1030 W. Higgins Road, Suite 230, Park
Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. For subscription information and requests, call Subscription
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