Issue link: http://read.dmtmag.com/i/255289
February 2014 | Construction Equipment Distribution | www.cedmag.com | 55 Best Practices Seasonal displays and high-profit items are featured prominently on Bobcat Central's show floor. While the company acquired most of its fixtures used, it purchased a new Stihl display from the manufacturer. Signage is important, and on more complicated products the company attaches a line card with key selling points. The biggest mistakes he sees dealers make are not having enough area, improper lighting and not stocking their inventory. "They don't keep it up and it's dirty," Franzia observed. Responding to customer needs is important. Recently he added shopping carts in the store to make it easier for patrons to load up. "We want to make the whole buying experience pleasant and professional," said Franzia. With daily diligence, that's what happens at Bobcat Central. JOANNE COSTIN is a freelance writer and marketing consultant focusing on the construction industry. She can be reached at (847) 358-1413 or jcostin@costincustom.com. Whether you're drilling in quarries, breaking rock on the jobsite or backļ¬lling deep lifts, Furukawa Rock Drill USA (formerly Kent Demolition Tools and Furukawa Rock Drill) provides a reliable, cost-effective equipment solution. To learn more, visit us online at www.FRDUSA.com or call 800.527.2282. Scan this code for more information on FRD USA. Meeting the Equipment Needs of the Mining and Construction Industries. Visit us at BOOTH 30539 Central Hall A custom Stihl fixture purchased from the manufacturer provides an attractive and well organized display. High priced items are corded to prevent theft.