Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/27652
GENERAL RULES What Is Eligible Any original material appropriate to the categories defined below, introduced to the market between April 2010 and May 2011. How to Enter Prepare entries as specified under each category heading. Photocopies of entry form are permitted. Fill out entry form for each entry, submit in duplicate (one copy attached to the back of the actual entry; the second attached to the entry fee check). If more than five entries are being submitted, please provide a manifest list to ensure that all items are accounted for. All entries become the property of Beverage Dynamics. Recognition The Beverage Dynamics Advertising & Promotion Awards competition is designed to recognize and honor excellence and creativity in advertising, promotion, merchandising and packaging for the beverage industry. Also included are materials designed for restaurant and bar merchandising and promotion. Entries are judged for creativity, effectiveness as a sales communication tool and production quality. All winning entries will be featured and credited in Beverage Dynamics magazine. Please note the general rules and specific preparation instructions for each category. Entry forms will be used for award certificates and publication of winners in Beverage Dynamics.Entrant is responsible for supplying full and accurate information. Promotion/advertising/graphic agencies submitting materials on behalf of clients are responsible for notifying client of participation in this program. Entry Fee The entry fee is $175 per entry and is non-refundable. Check must accompany entries. (For multiple entries submit one check, attach all duplicate entry forms.) Make check payable to Beverage Dynamics. Where to Send Entries All entries must be received at the editorial offices of Beverage Dynamics, 17 High St., 2nd Floor, Norwalk, CT 06851 Deadline 5 p.m., Wednesday, July 13, 2011. Judging and Awards Entries will be judged on the following criteria: creativity, effectiveness as a sales communications tool and production values. Winners in each category will receive award certificates, and winning entries will appear in Beverage Dynamics. More Information If you have any questions about the Advertising & Promotion Awards, call Richard Brandes, 212-353-3832. Categories, Instructions and Definitions Print Advertising (Categories #1-10) Submit actual print ads, mounted on black display board with a minimum 1-inch border on all sides. Attach each copy of the entry form to back of the board. For campaign, hinge vertical sides together with black tape (“accordion” style, not “book” style.) Bound supplements (for category #8) may be placed in a plastic sleeve, then the sleeve mounted. All print entries must be accompanied by a high-resolution (300 dpi, at least 2” X 3”) jpeg image of each entry on CD. Companies submitting more than one entry in categories 1-10 may gang all images on one CD. Please clearly label each image (category, subject) on the CD. 1. Print Ad-Full Page, Consumer Individual, full-page advertisement appearing in any consumer publication. 3. Print Ad-Campaign, Consumer Three or more full-page ads for the same product/brand with a related theme, appearing in any consumer publication. 4. Print Ad-Campaign, Trade Three or more full-page ads for the same product/brand with a related theme, appearing in any trade publication. 5. Print Ad-Small Space Individual, fractional ad (less than a full page), appearing in any publication. 2. Print Ad-Full Page, Trade Individual, full-page advertisement, appearing in any trade publication. 6. Print Ad-Small Space, Campaign Three or more fractional ads for the same product/ brand with a related theme.