New Products & Packaging
Michael Collins Irish Whiskey, imported by Sidney Frank Imported, added a new single malt whiskey and debuted a new package. The 10 Year Old Single Malt is double-distilled in long neck copper stills, from both malted barley and peated malted barley. It is then matured in small sea- soned bourbon casks for a minimum of 10 years. Available nationwide, a 750 ml of the single malt has a suggested retail of $39.99; the brand’s blend retails for $26.99-$28.99.
SKYY Vodka has introduced two new fla- vors to its line of all-natural, infused flavored vodkas: SKYY Infusions Dragon Fruit (a so-called “superfruit” hailing from South America and Asia) and SKYY Infusions Blood Orange (the orange native to Spain and Italy). Inspired by exotic locales and cur- rent culinary trends, the company says, these new infusions blend authentic dragon fruit and blood orange with SKYY’s premium distilled vodka. The new flavors join the line that includes Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry and Passion Fruit. Both All Natural SKYY Infusions Dragon Fruit and SKYY Infusions Blood Orange are available nationwide in 50 ml ($1.99 suggested retail), 750 ml ($18.49 suggested retail) and 1 liter ($26.49 suggested retail) sized bottles. The launches are being supported by a fully integrated marketing campaign featuring social media advertising.
Newly launched Christian Brothers Honey is a honey-flavored line extension of the well- known domestic brandy. The package features the traditional Christian Brothers’ cathedral bottle with a gold label and iconography familiar with honey, including a bear silhou- ette and honeycomb background. The new product, which combines natural honey with Christian Brothers Brandy, can be enjoyed straight, on the rocks, or in a vari- ety of mixed drinks, the company says.
Rémy Martin V, a clear spirit, was
launched recently in two major U.S. markets. According to the company, Rémy Martin V blends the flavor and
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aroma of a cognac with the appeal and mixability of premium clear spirits. The brand has developed several unique cocktails to showcase its mixability. Rather than aging in oak barrels – the final step in the cognac-making process, which gives it color and a rich flavor – V is filtered using a bespoke process that chills the spirit, ensuring a transparent color and a smooth, clean taste, the company says. Rémy Martin V has suggested retail of $40.
Brown-Forman is debuting Early Times 354 Bourbon. Made with pure water, select grains, proprietary yeast and carefully distilled and matured in select oak barrels, 354 Bourbon is the newest member of the Early Times Kentucky Whiskey family. Once the best-selling bourbon in the world, Early Times was changed from a Kentucky Bourbon to a Kentucky Whiskey in 1983. Now, however, the company is returning to its bourbon roots with the 354 line extension (354 actually denotes the Early Times Distillery’s federal permit, No. 354, the longest held in Kentucky). Early Times 354 Bourbon is 80 proof, with a suggested retail price of $15.99 for a 750 ml bottle.
