The popular Burnett’s Flavored Vodka family has added two new flavors to one of the industry’s largest flavor lines: Burnett’s Limeade and Orange Cream. The new flavors bring Burnett’s portfolio of flavors to 23, which now also include Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Lime, Mango, Orange, Peach, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla and Watermelon. The launch of the new flavors is being support- ed by POS for floor displays and shelf facings, as well as sales education materials. Burnett’s Limeade and Orange Cream Flavored Vodkas are available in 1.75 liter, 1 liter, 750 ml ($9.99 suggested retail) and 50 ml sizes.
Brown-Forman has launched Collingwood, a new premium Canadian whisky. The brand uses fine Canadian grains, pure spring water from Ontario’s Georgian Bay and a hand-crafted, Maplewood mellowing process, the company says. The whisky is triple distilled and then matured in white oak barrels. In a unique finishing step, the whisky rests with toasted Maplewood to complete its smooth character. Initially available in Florida, Kentucky, Louisiana and Texas, more markets will be added through- out 2011, the company says.
Beverage Dynamics • www.beveragedynamics.com • March/April 2011 • 81
