18 Beverage Dynamics • May/June 2014
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seeing the same thing playing out in beer and spirits. So you need
the room to grow," he says. While brown goods have surged,
vodka has slowed down, although the store still sports a 30-foot
section of shelves six levels high.
This Maple Grove store may only be the fi rst of the new
model Haskell's, as Ted Farrell points out, noting that there's still
room to grow inside and outside the metro Minneapolis-St. Paul
area. "Right now, we're celebrating our 80th year in business
and you don't get to that point in your corporate life by taking
things for granted. We're proud to say we've been doing it since
the Repeal of Prohibition — we have the right formula and look
forward to doing it for another 80 years."
Jack, a Chicago native who bought the one-store business
and grew it into the Midwestern powerhouse it is today, agrees.
"This is a thrilling time to be in our business; all these new dis-
coveries and types of wines and beers and spirits. I'm as enthu-
siastic today as I was when I bought the store from Benny and
Fritzi Haskell in 1970."
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CI1405
"This is a thrilling time to be in our
business; all these new discoveries and
types of wines and beers and spirits. I'm
as enthusiastic today as I was when
I bought the store from Benny and
Fritzi Haskell in 1970."
—Jack Farrell, chairman and ceo, Haskell's
