AVAILABLE IN
AUGUST
After a successful launch of Redd's
®
Apple Ale, new Redd's
®
Wicked Apple
introduces consumers to an ale with bold apple flavor that finishes smooth for
ultimate refreshment.
Bring new consumers into an already growing category
• Higher ABV flavored malt beverages are growing at 117% and outpacing the entire segment (59%)
1
• 42% of Redd's
®
Apple Ale share impact came from outside of the beer category
2
Increase sales and profitability within the channel
• Higher ABV flavored malt beverages have a higher basket ring than wine, rum, whisky, vodka, and gin
3
• 12% of Redd's
®
Apple Ale sales were incremental to the total alcohol category
2
1
Nielsen Scantrack – xAOC/Conv – FMBs excl. Coolers/Alternative Alc - Data Ending 12/31/13
2
Nielsen U.S. Grocery – Annual 2013; Major Retailer Sourcing Data 33 Wks ending 8/17/13
3
Nielsen Homescan total US 52WE 11/02/13
