Beverage Dynamics

Beverage Dynamics May-June 2014

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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4 Beverage Dynamics • May/June 2014 www.beveragedynamics.com Volume 126, No. 3 • May/June 2014 Beverage Dynamics (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/ June, July/August, September/October, November/December) by Specialty Information Media, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offi ces. Postmaster: Send address changes to Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 Subscriptions: Single copies $8 U.S.; $12 Canada/Mexico/Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 or call the Beverage Dynamics customer service number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763-9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.sub- mag.com/sub/bg. © Copyright 2014 by Specialty Information Media, 17 High St.2nd Fl., Nor walk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. Specialty Information Media publishes Beverage Dynamics, Cheers, StateWays, Wine & Spirits Industr y Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book. PG. 10 40 TEQUILA'S RISING STAR Propelling the Mexican spirit into the fi rmament are celeb involvement, silvery expressions and celestial craftsmanship. By Thomas Henry Strenk 47 RETAILER WINE SELECTIONS The Beverage Dynamics National Retailer Wine Panel recommends a lineup of top quality/ value pinot noirs. By Richard Brandes 53 CALL FOR ENTRIES The 30 th Annual Beverage Dynamics Advertising & Promotion Awards competition. Departments 6 Editor's Note 8 FYI 10 Retail Education 51 Advertising Index 57 On The Shelf PG. 53 REGIONAL SALES OFFICES MIDWEST (IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, TN, WI) Bruce Kostic Tel: 203-855-6499, ext. 215 bkostic@specialtyim.com EAST, WEST & INTERNATIONAL (AK, AZ, CA, CO, CT, DE, HI, ID, MA, ME, MT, NH, NM, OR, RI, UT, VT, WA, WY, Canada and International) Mark Marcon mmarcon@specialtyim.com Cell: 248-761-6231 Offi ce: 519-972-5159 Fax: 519-250-5169 SOUTHERN AND METRO NY (AL, AR, DC, FL, GA, LA, MD, MS, NC, NJ, NY, OK, PA, SC, TN, TX, VA, WV) Debbie Rittenberg drittenberg@specialtyim.com Tel. & Fax: 215-860-0306 LIST RENTAL AND REPRINTS Debra Welter dwelter@specialtyim.com Tel: 847-720-5614 Fax: 847-720-5601 TEQUILA PG. 40

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