equipment means a lot in the food business," he says.
"So does reliability. We can't have breakdowns when
everything we haul is perishable."
Such performance dependability — which Biddle
credits to his dedicated workforce as well as his equip-
ment — is why the growth curve remains headed
upward, according to Biddle.
"Our goal every day is to take a bigger piece of the
market share — in this extremely competitive market
— than we had at the beginning of the day," he says.
"From our facilities, to our people, to the equipment
that we run, we definitely make a first class statement
to our customers and our prospective customers.
"Peterbilt helps us make that statement."
Scott Biddle's custom-built chopper is adorned with stylized images of
Peterbilt trucks. Biddle, who had the bike designed, built and custom-
painted by a local builder near Vittoria, Ontario, says the bike is a big hit
at truck shows and frequently draws attention on the road as well.
Continued from page 18
20 FIRST CLASS
