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I
n honor of Smart Irrigation
Month, this special edition is
dedicated entirely to irrigation
and water management.
Beginning in 2005, the Irrigation
Association (IA) launched an initiative
to designate the month of July as Smart
Irrigation Month. The industry cam-
paign, which increases public awareness
of the value of water-use efficiency,
has grown each year. Leaders in several
states have even made proclamations offi-
cially recognizing July as Smart Irrigation
Month.
According to IA, as a landscape and
irrigation industry professional, you are in
an optimum position to educate custom-
ers about efficient water use, grow the
demand for water-saving technologies
and services, provide solutions to water
challenges, and position your company
as a leader in water-efficient practices.
Getting involved is as simple as adding
the Smart Irrigation Month logo to your
website, ads or newsletter, or highlighting
water-saving products during July.
One of IA's Smart Irrigation Month
initiatives is the Smart Marketing Contest.
It honors the best Smart Irrigation Month
promotions (conducted during the pre-
vious year). All contest participants
are recognized at the Irrigation Show
and Education Conference and win-
ners receive additional recognition at the
show, in print, and in publicity pieces
distributed to industry media.
As part of Smart Irrigation Month, IA
also offers a wealth of resources, which
include the following:
• Smart tips and ideas for
participating in the campaign.
• Webinars.
• Downloadable Smart Irrigation
Month logos.
• Articles for customer and employee
newsletters.
• A sample proclamation for your
local government to declare July as
Smart Irrigation Month.
• Watering tips.
• Pre-recorded public service
announcement.
• Sample press releases.
• Coloring and puzzle book for
distribution at local schools or
community events.
It's not just about technology
It should be pointed out that Smart
Irrigation Month is not just about high-
lighting the latest Smart irrigation tech-
nology. While the innovations continue
to get smarter and more efficient, con-
serving Earth's most valuable resource has
many facets, including:
• Proper irrigation system design and
placement to avoid overwatering,
runoff, and water waste.
• System maintenance and
inspection to check for leaks and
ensure proper operation.
• Intelligent design of landscapes
for optimum water management.
• Stormwater management,
including reduction of soil
compaction to reduce runoff.
• Rainwater catchment to further
reduce runoff.
For more information about Smart
Irrigation Month, including access to the
resources listed here, visit www.irrigation.org.
Smarter Every Year
LI
John Kmitta
media
TM
green
