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NASCAR NEWS IN YET ANOTHER nod to the priority NASCAR has placed on innovation, NASCAR Executive Vice President of Racing Operations Steve O'Donnell recently spoke in Boston at the Front End of Innovation, a cross-industry conference bringing together industry executives, practitioners, academics and experts in innovation, product development and research and development. Joining leaders and innovators from best-in-class companies such as Walt Disney, Procter and Gamble, MasterCard, IBM and Microsoft, O'Donnell today presented a case study on the Air Titan 2.0 drying technology, as well as provided an update on NASCAR's technology-driven pit road officiating system. O'Donnell touched on these and other initiatives spearheaded by NASCAR Chairman and CEO Brian France and borne out of the NASCAR Research & Development Center in Concord, N.C., including safety and competition enhancements, as well as fan engagement and event experience. "Innovation helps drive NASCAR, and it is central to the sport's evolution," said O'Donnell, who last year spoke at both the Harvard Business School's Cyberposium and the World Innovation Convention in Cannes, France. "There are several 40 DrivingForceMag.com September 2014 • • • Nascar Technology Showcased At Front End Of Innovation