Equipment World Digital Magazine
Issue link: http://read.dmtmag.com/i/389791
October 2014 | EquipmentWorld.com 74 I f you've seen the movie Moneyball, you understand how information can become a game-changer. And if you are looking for a competitive edge, you'll find that what worked in Moneyball can also work in any busi- ness – especially construction when you learn to use telematics. The movie and the book by the same name chart how the Oakland Athlet- ics' manager Billy Beane used computer based research to prove to that he could win more games with lower-cost talent if he chose players using a metric every- body else ignored. Instead of paying big bucks for the heavy hitters, Beane found that teams with guys who consistently got on base won more games than teams with superstar homerun sluggers. Beane and his data model took a dead last team to the playoffs in 2003 and 2005 with a player salary budget of just $41 million. But more importantly, he won against teams like the Yankees with their salary budget of $125 million. In the world of construction fleet management, telematics plays the same role as Billy Beane's statistical analysis. Telematics can show you where your fleet is efficient and where you're wast- ing money. It can help you cut fuel costs and increase productivity and uptime. It's information that's available on almost every new model machine or through aftermarket vendors. In short, telematics enables you to do more work with the same amount of equipment or the same amount of work with lower equipment costs. Billy Beane figured out how to give the big guys a run for their money without spending a lot of money. You can do the same if you learn to master telematics. If you're up for a deep-dive crash course in telematics, the Association of Equipment Management Professionals will dedicate the conference education portion of its fall Asset Management Program to telematics. The seminars will kick off Tuesday, November 4, with a session entitled Using Telematics Data to Achieve Competitive Advantage. Additional telematics sessions include: s Where Are You In the Integration Process? s !%-!%-0 4ELEMATICS 3TANDARD 7HAT it Means for Your Business s 4AKING THE .O OUT OF 4ECHNOLOGY THE Promise, the Power and the Problems of Telematics s "UILDING A #ASE FOR 4ELEMATICS The speakers are predominantly con- struction equipment fleet managers, but also include tech industry professionals, dealers and OEMs as well. Get smart. Get telematics savvy and then start taking on the big leagues. For registration and more information go to aemp.org/symposium. What Moneyball and AEMP's telematics education have in common: they can both teach you how to turn information into success final word | by Tom Jackson TJackson@randallreilly.com