Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
Issue link: http://read.dmtmag.com/i/391495
Hourly pay rate for best service technicians * = $7 - $8.99 ** = $21 or more NA = Not Applicable 2001/2006/2010/2012/2014 0 2.24/5.82/4.1/3.9/2. 7% 1-5 50.42/54.85/49/48/49.7% 6-10 26.05/18.01/17.9/28.4/19.7% 11-15 9.52/7.76/13.8/8.8/12.9% 16 + 11.76/13.57/15.2/10.8/15.0% Total number of employees? Annual gross income of dealership? Number of service techs? 2001/2006/2010/2012/2014 Very Good 2.52/2.22/5.6/1.9/3.4% Good 21.29/23.82/29.4/16.5/21.6% Fair 45.66/48.20/51/50.5/49.3% Poor 23.81/21.05/11.9/25.2/21.6% Very Poor 6.72/4.71/2.1/5.8/4.1% Satisfaction with profit margins? 2001/2006/2010/2012/2014 > 20% 25.21/23.55/26.6/18.8/21.8% 21-40% 31.37/31.86/33.1/26.7/35.4% 41-60% 26.61/26.87/25.9/28.7/28.6% 61-80% 14.01/15.24/12.2/23.8/12.9% 81% + 2.80/2.49/2.2/2.0/1.4% Annual income from sale of wholegoods (as percentage of total dealership income)? 2001/2006/2010/2012/2014 > 20% 22.66/20.22/25.4/26.5/25.2% 21-40% 38.53/36.01/34.5/35.3/34.0% 41-60% 19.55/24.65/20.4/24.5/31.3% 61-80% 13.88/11.63/11.3/8.8/6.1% 81% + 5.38/7.48/8.5/4.9/3.4% Annual income from service (as percentage of total deal- ership income)? Age of dealership owner? 2001/2006/2010/2012/2014 20-29 1.96/2.77/3.4/1.0/2.7% 30-39 14.29/7.76/4.1/2.9/4.7% 40-49 33.05/27.15/16.4/20.4/16.2% 50-59 31.93/36.01/43.2/38.8/37.2% 60 + 18.77/26.32/32.9/36.9/39.2% 2001/2006/2010/2012/2014 0 1.12/2.22/3.4/0/1.4% 1-2 49.3/48.2/44.1/48.5/46.3% 3-4 33.61/32.41/33.1/35.9/32.7% 5-6 8.96/8.03/9/10.7/10.9% 7-8 3.64/2.77/2.8/1.0/3.4% 9-10 1.12/2.49/2.1/0/0.7% 11-12 1.12/0.28/0.7/1.0/0.7% 13-15 0.28/1.11/1.4/1.0/1.4% 16 + 0.84/2.49/3.4/1.9/2.7% 2001/2006/2010/2012/2014 Less than $100K 16.25/19.67/12.2/11.2/12.2% $101K-$250K 15.13/15.51/10.8/7.1/10.1% $251K-$500K 14.85/14.13/15.8/17.3/18.2% $501K-$750K 10.64/8.31/8.6/7.1/4.7% $751K-$999K 9.24/6.65/10.1/13.3/8.8% $1M-$1,999,999 17.09/14.96/14.4/19.4/16.2% $2M-$2,999,999 4.48/6.93/8.6/9.2/7.4% $3M-$3,999,999 NA/NA/NA/9.2/4.1% $4M and above NA/NA/NA/6.1/18.2% Brands that dealer services? 2001/2006/2010/2012/2014 Only brands sold 11.48/12.47/9.7/13.6/13.5% Brands sold & selected others 40.62/40.44/54.2/53.4/48.6% All brands 47.90/47.09/36.1/33.0/37.8% 2001/2006/2010/2012/2014 Very Good 5.88/8.88/9.8/8.8/11.6% Good 37.54/38.76/49/46.1/38.8% Fair 43.70/38.17/33.6/36.3/33.3% Poor 10.08/12.13/4.9/7.8/13.6% Very Poor 2.80/2.07/2.8/1.0/2.7% Warranty payment satisfaction? Business trends last 5 years? 2001/2006/2010/2012/2014 0-10% 2.52/2.66/3.5/1.0/0.7% 11-20% 3.36/2.66/4.2/1.0/4.1% 21-30% 6.16/6.51/6.9/3.9/6.1% 31-40% 2.80/5.92/5.6/3.9/6.8% 41-50% 10.08/7.69/6.9/6.8/9.5% 51-60% 8.12/10.36/12.5/12.6/10.2% 61-70% 11.76/14.20/12.5/15.5/12.9% 71-80% 18.77/18.64/16/17.5/12.9% 81-90% 21.01/18.34/18.8/25.2/25.9% 91% + 15.41/13.02/13.2/12.6/10.9% Amount of consumer business? 2001/2006/2010/2012/2014 Yes 27.45/24.26/37.3/32.4/29.3% No 72.55/75.44/62.7/67.6/70.7% Do you offer your employees a 401(k) or other retirement plan as part of their benefits pack- age? 2001/2006/2010/2012/2014 Yes 93/95.27/88.9/95.0/91.2% No 7/4.73/11.1/5.0/8.8% Do you think there is a short- age of qualified service tech- nicians for the outdoor power equipment industry? 2001/2006/2010/2012/2014 0-10% 29.41/25.74/27.1/26.2/27.0% 11-20% 21.01/18.93/24.3/25.2/23.6% 21-30% 15.41/17.16/13.9/17.5/11.5% 31-40% 10.08/11.54/13.2/10.7/11.5% 41-50% 10.36/10.36/8.3/9.7/10.1% 51-60% 3.92/5.03/5.6/4.9/7.4% 61-70% 4.76/5.92/4.2/2.9/4.1% 71-80% 2.52/2.37/1.4/2.9/4.1% 81-90% 1.68/2.37/0.7/0/0.7% 91% + 0.84/0.59/1.4/0/0% Amount of commercial business? 2001/2006/2010/2012/2014 Yes 48.74/55.62/66.9/70.9/77.2% No 51.26/44.38/33.1/29.1/22.8% Does your dealership have a website? * = Business trends last 4 years when asked in 2001 2001/2006/2010/2012/2014 Expanded 61.06*/55.68/44.1/41.7/43.2% No change 27.73*/30.75/35.7/42.7/38.5% Downsized 11.20*/13.57/20.3/15.5/18.2% Hourly Rate Northeast South Midwest Northwest Southwest United States 2014 2014 2014 2014 2014 2001/2006/2010/2012/2014 $5 - $6.99 NA NA NA NA NA 1.40%/0%/NA/NA/NA $7.25 - $8.99 3.4% 0% 0% 11.1% 0% 2.24%*/1.48%*/2.2%/0%/1.5% $9 - $10.99 6.9% 0% 0% 11.1% 0% 13.17%/6.80%/5.1%/2.0%/2.2% $11 - $12.99 10.3% 10.3% 3.3% 0% 14.3% 20.45%/9.47%/7.2%/4.0%/6.7% $13 - $14.99 6.9% 17.2% 14.8% 0% 0% 19.89%/14.20%/9.4%/11.9%/11.9% $15 - $16.99 17.2% 13.8% 23.0% 0% 14.3% 21.29%/24.56%/22.5%/26.7%/17.8% $17 - $18.99 13.8% 20.7% 16.4% 33.3% 0% 9.52%/12.43%/21%/19.8%/17.0% $19 - $20.99 20.7% 3.4% 16.4% 11.1% 28.6% 5.04%/12.13%/10.1%/9.9%/14.8% $21 - $22.99 6.9% 13.8% 9.8% 11.1% 14.3% 7%**/7.10%/7.2%/8.9%/10.4% $23 - $24.99 3.4% 10.3% 8.2% 11.1% 14.3% NA/5.03%/8.7%/7.9%/8.1% $25 or more 10.3% 10.3% 8.2% 11.1% 14.3% NA/6.80%/6.5%/8.9%/9.6% Facebook 73.5% Twitter 12.4% Google+ 31.9% Instagram 0.9% Pinterest 0.9% LinkedIn 17.7% YouTube 17.7% Other 23.9% Which forms of social media do you use for your business? www.outdoorpowerequipment.com OUTDOOR POWER EQUIPMENT OCTOBER 2014 23