CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 1030 W. Higgins Road, Suite
230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and
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Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2014, OUTDOOR
POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher.
4 OCTOBER 2014 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
OCTOBER 2014 | Volume 57 | Number 10
18 Remembering OPE Founder
Bill Quinn (1912-2014)
Rix Quinn recalls the life of his father Bill Quinn, who
founded this magazine as Lawn Equipment Journal in
September 1959, renamed it Outdoor Power Equipment
10 years later, and served as its publisher for its first 30 years.
22 OPE 's 2014 Dealer Survey
Following up on nationwide dealer surveys from 2001, 2006,
2010 and 2012, Outdoor Power Equipment shares the results
of a similar dealer survey recently conducted about a wide
range of topics from hourly shop labor and technician pay
rates to annual gross income and social media use.
28 Five tips on how to treat
your service technicians
Jeff Sheets, founder and owner of OPE Consulting
Services, provides you with a handful of tips on how to
handle service technicians and maximize their productivity.
30 Dealers doing it right
Colleen Brousil, ARI's director of marketing, shares some
real-world digital marketing advice from a couple of
outdoor power equipment dealers.
32 Brinly-Hardy Company
celebrates 175th anniversary
Brad Turner, marketing coordinator at Brinly-Hardy
Company, retraces the remarkable history of the company,
which was established in 1839, and has not only managed
to survive but thrive during some turbulent times.
6 Upfront
8 Anonymous Distributor
10 Industry News
16 Financial/Personnel News
46 Marketplace
47 Key Distributors
50 Advertisers' Index
36 Equipment Focus:
Consumer Mowers
40 Product News
FEATURES
DEPARTMENTS
PRODUCTS
18
28
40
36
Cover image courtesy of 123RF.com/tashatuvango
