4 December 2014 Business Planning Guide www.greenmediaonline.com
Viewpoint
5 The Pulse of the Industry
Expanding Your Business Model
6 Best Practices for Extending
a Seasonal Business
Industry Trends
10 Unearthing the Best Life in 2015
Garden Media Group's 2015 Garden Trends Report
highlights new lawn and landscape concepts
Customer Service
14 Deliver First-class
Customer Service
Using technology to win over customers,
and how to "LIKE" handling customer complaints
E-commerce
16 Online Checkout Checklist
Six must-dos to increase online shopping cart conversions
Facilities and Operations
18 Contracting Maintenance Services
How to successfully develop productive partnerships
Human Resources
22 Hiring the Right Person
Equipment Maintenance
24 Mower Winterization
Proper procedures for peace of mind,
and less work come springtime
Fleet Management
26 The Benefits of GPS
Fleet Tracking Technology
Equipment Focus
28 GIE+EXPO 2014 Equipment Recap
DECEMBER 2014
Cover image courtesy of istockphoto
CONTENTS
