10 December 2014 Business Planning Guide www.greenmediaonline.com
INDUSTRY TRENDS
Unearthing the
Best Life in 2015
In its 14th Garden Trends Report, Garden Media Group offers
predictions for the lawn and garden industry guaranteed to drive
traffi c and boost sales.
"Now, more than ever, the garden is an extension of yourself,"
said Susan McCoy, president of Garden Media. "What you cultivate
and grow, either inside or out, refl ects consumers' personalities and
the healthy lifestyle they have chosen to live."
For years, people have strived to be good stewards of the Earth.
And, this year, the Garden Trends Report highlights ways in which
brands are being held to even higher standards, as customers
demand that products are not only reliable but have a positive
impact on the planet. Brands that help consumers make positive
environmental, personal and community impacts will pull ahead.
"What is better than plants and garden products that help
consumers feel guilt-free about their consumption?" asked McCoy.
The 2015 Garden Trends Report is developed through an
intensive year-long industry study. Garden Media analyzes
consumer habits, monitors other industries, and interviews
infl uencers and other trendspotters.
"We've been studying trends since 2001," said McCoy. "Even
though we've witnessed a number of industry shifts over 14 years,
one thing still remains the same. Outdoor spaces are as important
as any room inside."
Garden Media's 2015 Garden Trends Report identifi es nine trends
that work together to highlight consumers' true personalities. The
following are four of the major landscape trends that will resonate
with consumers in 2015.
■ BY SAMANTHA ARCIERI
PHOTO
COURTESY
OF
GARDEN
MEDIA
GROUP
Garden Media Group's 2015
Garden Trends Report highlights
new lawn and landscape concepts
America's newest consumers are Millennials, Hispanics, and the new top spenders in the garden industry — Young Men.
Add a mix of show-stopping plants from Longfi eld Gardens to instantly brighten any space.
PHOTO
COURTESY
OF
LONGFIELD
GARDENS
