Issue link: http://read.dmtmag.com/i/43042
www.goodfruit.com FEATURES APPLES & MARKETING 12 Apple consumers are price conscious Industry needs to convince consumers to buy multiple varieties. 13 An apple a day… 14 Count the people Demographics can be used to make useful predictions. 16 Tweets tout SweeTango The apple's promoters are targeting alpha shoppers. 17 Seven billion apple slices sold 18 Michigan apple companies join forces New marketing company will be better able to supply larger customers. 19 Futures market for concentrate coming soon 22 How many pears can the market take? Retailers are not even close to maximizing their pear sales. 12 6 Mid-Atlantic growers battle stinkbug 8 The big picture World apple crop poses no unusual marketing challenges this year. 9 Chinese apple production still rising But more are sold fresh and fewer are made into juice. 10 More late cherries are coming 16 20 20 East Malling pilgrimage The Malling 9 rootstock originated here almost a century ago. GOOD GRAPE GROWER 11 Grape acreage in Washington State continues to grow 24 Growing sought-after Syrah grapes Washington State's Syrah pioneers share tips. 26 Field-grafting grapes not a sure thing 28 Wine industry backs new center www.goodfruit.com GOOD FRUIT GROWER OCTOBER 2011 3