6 V I N E YA R D & W I N E RY M A N A G E M E N T J A N - F E B 2 0 12
W W W. V W M - O N L I N E . C O M
WWW.VWM-ONLINE.COM JANUARY - FEBRUARY 2012 VOL.38 NO.1
Loans are still available, if
you take the right steps.
page 116
Idaho's wine industry is on
the rise. page 32
Wine Opinions identifies
differences between older
and younger Millennials.
page 12
88 Q&A: Nat DiBuduo
The Allied Grape Growers president discusses the California grape market.
By Ted Rieger
MANAGEMENT
116 Getting a Loan in Tough Economic Times
It's still challenging, but not impossible. By Joseph Finora
122 Incentive Programs for Winery Tasting Room Staff
Strategic, proactive programs encourage ongoing success. By Paul Gospodarczyk
126 Female Wine-ing
Do women taste, buy and sell wine differently from men? By Marguerite Thomas
COLUMNS & DEPARTMENTS
12 NEWS IN FOCUS
A closer look at the industry's top headlines. By Michelle Locke
17 UNCORKING PR: ARE YOU READY FOR SHOWTIME?
How to get the most out of trade shows and festivals. By Paul Wagner
23 WINE WISE MARKETING: HAPPY DISRUPTIVE NEW YEAR
Encourage tasting room visitors to stop, take notice and take action.
By Elizabeth Slater
27 MARKET WATCH: DISCOVERING ZINFANDEL'S TRUE SELF
Vineyard advances lead to more balanced, nuanced wines. By Wilfred Wong
32 NORTHWEST WATCH: HIDDEN GEM
Idaho's wine industry is a diamond in the rough. By Gary Werner
138 END POST: GRAND CRU? SAYS WHO?
California doesn't need a system for classifying vineyards. By Tyler Colman
Publisher's Page 10 Spotlight 131 Calendar 135 Advertisers Index 136
