Issue link: http://read.dmtmag.com/i/443531
6 V I N E YA R D & W I N E RY M A N A G E M E N T | S e p t - O c t 2 014 w w w. v w m m e d i a . c o m 100 108 112 13 18 20 122 23 29 35 Vineyard & Winery Management (ISSN 1047-4951) is published bi- monthly by Vineyard & Winery Ser- vices, Inc. Business office is located at 421 E Street, Santa Rosa, CA 95404. Tel: (707) 577-7700. Robert Merletti, president and publisher. Cover and contents are copyright protected © 2009. Unauthorized du- plication prohibited. Periodical Post- age Paid at Santa Rosa, CA and ad- ditional mailing offices. Postmaster: Please send Form 3579 to Vineyard & Winery Management, Box 14459, Santa Rosa, CA 95402-6459. MANAGEMENT (cont.) Virginia Cider Industry Grows Alongside Wineries Wine marketing model benefits artisan cider producers. By Dave McIntyre Q&A: Dan Cohn B.R. Cohn's second generation redefines the brand. By Christopher Sawyer Scene at: The 2014 International Women's Wine Competition Matrix Winery wins Best of Show. COLUMNS & DEPARTMENTS News in Focus A closer look at the industry's headline news. Uncorking PR: Pressing Matters If you don't have an expert media kit, create one now. By Paul Wagner Wine Wise Marketing: Tapping into Technology Wente mixes high-tech with homespun hospitality. By Elizabeth Slater End Post: We're No. 1! Wine consumption in the U.S. continues to climb. By Tyler Colman ON THE BEAT Market Watch: The Diversity Menace Cocktails and craft brews bite into restaurant wine sales. By Tim Teichgraeber Northwest Watch: Oregon's Other White Grape Chardonnay takes baby steps toward quality and respectability. By Sean P. Sullivan Soil & Cellar: The Skins Game Fermenting on the skins can give whites an orange tinge. By Remi Cohen Editor's Desk Spotlight Calendar Advertiser Index 10 117 119 120 ............63 ............41 ............17 ............22 20 29 35 100

