4 V I N E YA R D & W I N E RY M A N A G E M E N T
|
N o v - D e c 2 014
w w w. v w m m e d i a . c o m
ON THE COVER:
The North American wine
industry includes many
admirable winemakers, but
who was named in the top 20?
Graphic: Chris Sittner
20
NORTH AMERICA'S LEADING INDEPENDENT WINE TRADE PUBLICATION
F r o s t P r o t e c t i o n F e r m e n t i n g w i t h S t e m s V i n o u s B e e r s
NOVEMBER - DECEMBER 2014 WWW.VWMMEDIA.COM
VINEYARD & WINERY
COVER STORY: The 20 Most Admired Winemakers in North America
Vintners, growers, educators, writers and trade members name their industry heroes.
The Ever-Changing Challenges of Frost Protection
Water issues and new research inspire alternative methods. By Glenn McGourty
Fermenting with Stems
WALT's winemaker uses a creative approach for pinot noir. By Tim Teichgraeber
New Jersey Winemakers Get to the Heart of Red Blends
Outer Coastal Plain vintners band together to create "Coeur d'Est." By David Falchek
Craft Beer Takes a Vinous Turn
Brewers look to the wine world for inspiration and materials. By Tom Wilmes
MANAGEMENT
Wine Capsules Offer Design Opportunities
Attractive bottle necks can make packaging "pop." By Danielle Beurteaux
Making the A-list
Small wineries land placements with trendy restaurant groups. By Gary Werner
Unraveling the Mystery of Content Marketing
Tell your brand story in an engaging, non-promotional way. By Jeffrey Slater
The State of Direct-to-Consumer Wine Shipping
2014 brought important changes and challenges for wineries. By Jeff Carroll
40
66
73
78
82
90
98
104
110
NOVEMBER - DECEMBER 2014
|
VOL.40 NO.6
'20 Most Admired' Issue
98
82 66