Beverage Dynamics

Beverage Dynamics Nov-Dec 2011

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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& PROMOTION AWARDS 2011 WEB SITE Statement of Ownership, Management and Circulation 1. Publication Title: Beverage Dynamics 2. Publication No.: 0505-810 3. Filing Date: September 29, 2011 4. Issue Frequency: Bi-Monthly—January/February, March/April, May/June, July/August, September/October, November/December. 5. Number of issues published annually: 6 6. Annual subscription price: Free to qualified subscriber 7. Complete mailing address of known office of publication: Beverage Information Group 17 High Street, 2nd Floor Norwalk, CT 06851 Contact Person: Joanne Juda-Prainito (630) 543-0552 8. Complete mailing address of headquarters or general business office of publisher: Beverage Information Group 17 High Street, 2nd Floor Norwalk, CT 06851 9. Full names and complete mailing addresses of Publisher, and Editor-in-Chief: FIRST PLACE Brand: Evan Williams Bourbon Company: Heaven Hill Distilleries Marketing Director: Kate Latts Brand Manager: Susan Wahl Agency: XenoPsi Media Internet Solutions Creative Director: Shaun Sampson SECOND PLACE (TIE) Brand: Don Q Rum Company: Serralles USA Marketing Director:Yisell Muxo Brand Manager: John Eason Agency: Odopod/Undercurrent Creative Directors: Guthrie Dolin, Jason Hardy Copywriter: Jonathan Stern Art Directors: Guthrie Dolin, Jason Hardy Charlie Forman, Executive Vice President and Group Publisher Beverage Information Group 17 High Street, 2nd Floor Norwalk, CT 06851 Richie Brandes, Editor-in-Chief Beverage Information Group 17 High Street, 2nd Floor Norwalk, CT 06851 Managing Editor: N/A 10. Owner: Beverage Information Group, Division of Bev-Al Communications 500 S. Palm Canyon Dr, Suite 218 Palm Springs, CA 92264 11. Known bondholders, mortgagees and other security holders owning or holding one percent or more of total amount of bonds, mortgages or other securities: None 12. Has not changed during preceding 12 months. 13. Publication name: Beverage Dynamics 14. Issue date for circulation data below: September 2011 15. Extent and nature of circulation: a. Total no. of copies (net press run) Average no. of copies each issue during preceding 12 months 52,033 No. of copies of single issue published nearest to filing date 52,041 b. 1. Outside County paid/requested mail subscriptions stated on PS Form 3541. (Includes direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser's proof copies, and exchange copies.) 50,064 2. In-County paid/requested mail subscriptions stated on PS Form 3541. (Includes direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser's proof copies, and exchange copies.) —— 3. Sales through dealers and carriers, street vendors, counter sales, and other paid or requested distribution outside USPS® — — SECOND PLACE (TIE) Brand:Pama Company: Heaven Hill Distilleries Marketing Director: Kate Latts Brand Manager: Susan Wahl Agency: XenoPsi Media Internet Solutions Creative Director: Shaun Sampson THIRD PLACE Brand:Ruffino Prosecco Company: Constellation Wines Marketing Director: Angus Lilley Brand Manager: Julie Rossman Agency: Upshot Creative Director:Tom Drennen Copywriter:Tom Drennen Art Directors: Justin Munger, John Stipanuk Other:Tania Wendt, Matt Pedersen PRESS RELEASE FIRST PLACE Brand: Jack Daniel's Tenn. Whiskey ("Birthday") Company: Brown-Forman Marketing Director: Mark Grindstaff Brand Manager: Jennifer Powell Agency: Dye,Van Mol & Lawrence 60 SECOND PLACE Brand: Jack Daniel's Tenn. Whiskey ("Barbecue") Company: Brown-Forman Marketing Director: Mark Grindstaff Brand Manager: Jennifer Powell Agency: Dye,Van Mol & Lawrence 60 • Beverage Dynamics • www.beveragedynamics.com • November/December 2011 December 2010 4. Requested copies distributed by other mail classes through the USPS® (e.g. First-Class Mail®)— — c. Total paid and/or requested circulation 50,064 50,069 d. Nonrequested distribution (by mail and outside the mail) 1. Outside County nonrequested copies stated on PS Form 3541 (include sample copies, requests over 3 years old, requests induced by a premium, bulk sales and requests including association requests, names obtained from business directories, lists, and other sources.) 1,156 1,160 2. In-County nonrequested copies stated on PS Form 3541 (include sample copies, requests over 3 years old, requests induced by a premium, bulk sales and requests including association requests, names obtained from business directories, lists, and other sources.) — 50,069 — 3. Nonrequested copies distributed through the USPS by other classes of mail (e.g. First-Class mail, nonrequested copies mailed in excess of 10% limit mailed at Standard Mail® or Package Services rates) — — e. Total nonrequested distribution f. Total distribution g. Copies not distributed h. Total 4. Nonrequested copies distributed outside the mail (include pickup stands, trade shows, showrooms and other sources) 241 550 1,710 1,397 51,461 572 52,033 i. Percent paid and/or requested circulation 97.28% 96.69% 16. This statement will be published in the November/December 2011 issue of this publication. 17. I certify that the statements made by me above are correct and complete. Signed: Joanne Juda-Prainito, Vice President, Audience Development Date: September 28, 2011 51,779 622 52,401 ADVERTISING

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