Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/47881
FYI 2nd Annual BD Live! Ideas and Tools for Growth he nation's only conference for beverage alcohol retailers, BD Live! comes to the Astor Crowne Plaza New Orleans January 25-26, giving executives across the country the opportunity to exchange ideas and learn about the trends that will shape our business in the months and years to come. T positive trends if you know where to look! The Nielsen Company will share the latest research and show you how to harness the positive trends and work through the negatives, with the bottom line of improving both traffic and sales. Following the Nielsen presentation, management consultant and training expert Darryl Rosen will moder- ate a panel of retailers as they offer their perspectives on some of the new strategies they plan to put into motion based on the Nielsen data. Scenes from last year's in New Orleans, where Gary Fisch (left), owner of Gary's Wine & Marketplace, in Wayne, NJ, and Burt Notarius (right), president of Prime Wines Corp., in Kenmore, NY, shared ideas with other retailer attendees in the audience. From the latest Nielsen research to customer engage- ment and social media strategies, the subject matter is timely, relevant and critical to the forward momentum of the off-premise beverage industry. Speakers include lead- ership authorities, research gurus, engagement experts and retailers with insights and recommendations to share. Global Leadership Thinker Talks Engagement "In the past, customer service has been about what companies do for a customer, but the key to success today is engaging customers," says BD Live! keynoter Paul Bridle. Bridle, who has spent the past 22 years trav- eling the world to study successful businesses and the people who lead them, will share how these exceptional companies are engaging customers like never before. As a conference participant, you'll have the opportunity to explore the vital need for customer engagement and how you can achieve it in your organization. Nielsen Research: Transform Trends into Sales We might not like some of the downward trending that's going on in the economy, but there are just as many Make Meaning and Money Using Social Media Social media is the next best thing to face-to-face interaction when it comes to engaging your customers and prospects. Can it, in fact, be even more effective than per- sonal interaction? It can certainly reach a broader audience. "Social media lends us super powers we've never had before," says Talent Revolution CEO Amanda Hite, referring to the tool's capability to help businesses organize and connect people. Hite will discuss how organizing movements that benefit society can also benefit your business. "Marketing today needs to be thought of in terms of igniting long-term movements rather than short-term campaigns," she explains. "Campaigns have an on and off switch, a beginning and an end. Movements have a volume dial: They grow and live on as long as passionate people are connected and involved. The great ones — the ones that end up changing the world, lives and companies — go on and on and on." How Store Design Helps You Sell Twin Liquors in Austin, Texas, designs its stores based on neighborhood demographics, and the profits pour in. The company's president, David Jabour, will talk about his own cluster strategy and help you determine if a new approach to design could help improve your operational efficiencies as you effectively serve a broad spectrum of customers. Save When You Register by December 2 BD Live! is offering a substantial early bird discount when you register for the conference by December 2. Visit BeverageDynamicsLive.com for complete information, including the conference program, speakers, networking events, hotel accommodations and more. 10 • Beverage Dynamics • www.beveragedynamics.com • November/December 2011 BD Live!