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In-Stream
As your targeted
audience watch videos,
your video ad will
play before the video
they clicked on shows.
YouTube provides a
way to skip your video.
If the prospect clicks
this option, you are
not charged. You may
embed links in your
video to drive traffic to
your landing pages.
In-Display
After prospects select
videos, YouTube adds
suggested videos to the
side. In Display allows
you to add your video
to the top of this list for
your targeted audience.
You are only charged
when your video is
viewed.
In-Search
By targeting specific
search phrases, your
video is shown in the
first page of results
when prospects search
for relevant terms. If
prospects search for
phrases related to your
products and services,
they will be able to see
the correct message.
YOUTUBE MARKETING
3 WAYS TO TARGET ON YOUTUBE