800-633-5953 | R A N DA L L R E I L LY.CO M
YOUTUBE MARKETING
WHAT WE NEED FROM YOU
Video
You need to have a video with a YouTube URL:
http://youtu.be.com/. To have this type of URL, you
must open a YouTube account. If you need help
uploading your video or starting your account,
we can help you. Once we have the link, we can
upload the video into the ad campaign.
Description/Headline
• Headline: 25 Characters Max
• Description 1: 35 Characters Max
• Description 2: 35 Characters Max
• Display URL: 35 Characters Max
Companion Banner
All companion banners must be 300 × 60.
Additional Metrics/ Reporting
In order for us to deliver metrics on your videos,
such as impressions and seconds viewed, you will
need to meet with our performance marketing
team to grant access to your YouTube account.
This allows us to assign a tracking number to
your video and have full access to all metrics
surrounding your YouTube campaign.
Helpful Hint: The
skip option on your
videos is available
5 seconds into your
video. Be sure to
include branding
in these first 5
seconds to ensure
you receive an
impression.
