Issue link: http://read.dmtmag.com/i/534849
7 0 V I N E YA R D & W I N E RY M A N A G E M E N T | J u l y - A u g 2 015 w w w. v w m m e d i a . c o m nternational consultant Nick Goldschmidt makes wine for more than a dozen operations in four countries. Rather than own- ing a production facility, he does it all through custom crush arrangements with various wineries. "I believe there are four B's in the wine industry," G o l d s c h m i d t s a i d o f h i s decision to custom crush. "There are Berries, as in vineyards; Barrels, for aging owned liquid; Buildings; and Bottles – wine inventory for sale. If you own all four of these it increases your risk and makes it hard to get out if things turn to custard (go bad). I learned after 20 years in the corporate world, there is little shareholder value in fixed assets." + Custom crush facilities offer vintners a practical, affordable alternative to building a pro- duction winery. + There are many different busi- ness models for custom crush, from those that supply only the facility and labor, to vineyard- to-bottle operations. + Clear communication is the key to a productive and harmoni- ous custom crush relationship. + Have a plan and know how to articulate it. + Know when to be present at the facility, and when not to be. AT A GLANCE Communication is Key to Custom Crush Success How to have a harmonious relationship with your provider BY TINA CAPUTO EDITOR-IN-CHIEF