CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.)
is published monthly by EPG Media & Specialty Information at 75 Pike Street, Port Jervis,
NY 12271. POSTMASTER: Please send change of address to Outdoor Power Equipment,
PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call
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GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2015, OUTDOOR POWER EQUIP-
MENT. Ma t erial may not be re pro duced or photocopied in any form without the written
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4 SEPTEMBER 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
SEPTEMBER 2015 | Volume 58 | Number 9
16 GIE+EXPO 2015 Show Preview
OPE Editor Steve Noe provides an in-depth look at what to expect
at the annual Green Industry & Equipment Expo (GIE+EXPO),
slated to take place Oct. 21-23 at Louisville's Kentucky Exposition
Center. This preview story is followed by the show's daily
schedule, as well as an article by Amy Perkins on sightseeing
options to maximize your stay in Louisville.
22 Before leaving for Louisville,
review and reassess your business
Jeff Sheets, founder and owner of OPE Consulting Services, lets you
know why it is important to conduct a thorough season review before
you head to GIE+EXPO and how you should go about doing it.
26 Amplify the power of word of mouth:
How to get the most out
of positive online reviews
Colleen Malloy, ARI's director of marketing, walks you through
many of the online review channels that you need to be aware of
to ensure that you're taking full advantage of the positive online
recommendations from your customers.
6 Upfront
8 Anonymous Distributor
10 Industry News
39 Marketplace
41 Key Distributors
42 Advertisers' Index
28 Equipment Focus:
Ground Breakers (Trenchers & Tillers)
32 Equipment Trends:
Utility Vehicles
37 Product News
22
Cover photos provided by the Green Industry & Equipment Expo (GIE+EXPO).
16
28
32
FEATURES
DEPARTMENTS
PRODUCTS
37
