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- 33 - MONDAY FEB. 22 8 a.m. – 10 a.m. KEYNOTE SESSION Thomas B. Murphy Ballroom, Georgia World Congress Center Presented by Earvin "Magic" Johnson To build a successful rental business, you need to use your strengths to your advantage. That's something keynote speaker Earvin "Magic" Johnson understands. When his 13-year NBA career ended, his business career began – and his legacy off the court has been just as impressive. Since leaving basketball for the boardroom, Johnson has successfully parlayed his skills and tenacity into business success as chairman and CEO of Magic Johnson Enterprises (MJE). In the last three decades, Johnson has developed MJE into multiple business entities and partnerships. Some of his past ventures include an unprecedented franchising partnership with Starbucks for 125 stores. He currently is co-owner of the Los Angeles Dodgers and has controlling interests in EquiTrust, a $14 billion financial services company, and SodexoMAGIC, a food service and facilities management company. Johnson also is committed to transforming urban communities through his work as chairman and founder of the Magic Johnson Foundation (MJF). He continues to work with major corporations to bring jobs, products and services to underserved communities. His story is a combination of entrepreneurial spirit and human spirit that will inspire you to make a difference in the lives of others. In addition to Johnson's message, the keynote session will include the induction ceremony for the Rental Hall of Fame. ARA will recognize the passing of the gavel from president Terry Turner, CERP, to the incoming president Roger Vajgrt. ARA leadership also will discuss the association's industry outlook. The trade show will open immediately after this session. ABOUT EARVIN "MAGIC" JOHNSON Johnson's basketball honors include the 1979 NCAA National Championship, five NBA Championships with the Los Angeles Lakers, three NBA MVP awards, 12 NBA All-Star games, and a gold medal at the 1992 Olympic Games in Barcelona, Spain. He also is a two-time inductee into the Naismith Memorial Basketball Hall of Fame as a player and a member of the 1992 USA Men's Basketball Team. Sponsored by Tom Lade and his 2-year-old daughter Megan (Morristown, N.J.) celebrate Texas- style at a barbecue party held at the State Fair of Texas during the 1980 convention in Dallas. 1980 Networking Lounge Omni Hotel at CNN Center – Latitudes Bistro and Lounge 5 p.m. – 11 p.m. Each Night Saturday, Feb. 20, Through Monday, Feb. 22 ARA was built on members networking and sharing ideas. Here's another opportunity to do that. New for 2016, The Rental Show has designated an informal gathering spot for attendees in response to member requests. Stop by when you're free to meet up with your peers, make new friends and gain new business tips and ideas. Full registration is required to attend the keynote session. 6 0 T H A N N I V E R S A R Y