Beverage Dynamics

Beverage Dynamics March-April 2012

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

Issue link: http://read.dmtmag.com/i/58579

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7. Holiday or Special Ad Advertisement with a specific holiday or special promotional theme, appearing in any publication. 8. Special Supplement or Insert An advertising supplement or insert, appearing in any publication. 9. New Product Ad Individual advertisement launching a new product, appearing in any publication. for the same product/brand with a related theme. 13. Special Video Film or video used for promotional, educational and other related purposes. 18. New Product Packaging Products introduced after April 2009. Line extensions (new flavors, varietals, etc.) may be entered. 19. Redesigned Label/Packaging Entry must include separate, clearly labeled "before" and "after" versions. 20. Co-packs 14. Radio Spot Individual radio commercial, any length. 15. Radio Campaign Series of three commercials for the same product/brand with a related theme. 10. Corporate Image Ad Advertisement aimed at enhancing/highlighting the overall image of a company, appearing in any publication. 16. Outdoor or Transit Ad A single billboard, poster, bus shelter or other outdoor/transit ad. 22. Gift Sets/Gift Packs 17. Outdoor/Transit Campaign A series of three or more outdoor/transit ads for the same product/brand with a related theme, or a group of ads, designed to be displayed together with a related theme. A single package including two separate food/ beverage/snack brands. 21. Gift Carton/Gift Tin 26. Dangler/Mobile 27. Case Card Shown with or without product display. 28. Take One/ Sweepstakes Case Card 29. Motion Display 30. Floor Bin or Rack 31. Electronic Signage/ Displays 32. Multi-Case Floor Displays 23. Shelf Talker/ Wobbler 11. Individual Television Commercial (any length). 12. TV Campaign Series of three commercials 25. Banner/Streamer 24. Bottle Necker/ Neck Hanger labels. For Redesign submit clearly labeled "before" and "after" images. Radio (Categories #14, #15) Submit radio entries on CD. Campaign and spot entries must be on separate CDs. Each CD must be labeled clearly (brand, title, number of spots in campaign). Outdoor Transit (Categories #16, #17) Submit outdoor/transit advertisements on CD. Include clearly labeled jpeg of each entry, DO NOT submit actual pieces. Television/Video (Categories #11-13) Submit television and video entries on DVDs. Spot and campaign entries must be on separate DVDs. Label each entry clearly (brand, title, # of spots in In-Store Displays (Categories #23-32) Display entries must be submitted on CDs with jpegs of entries clearly labeled. DO NOT submit actual display pieces. Companies submitting more than one entry may gang all images on one CD. Please clearly label each image (category, subject) on the CD. campaign). Provide a CD with clearly labeled jpeg images from spot/video for publication. Product Packaging entries must be submitted on CDs. Please clearly label jpeg of (Categories #18-22) All packaging subject). O Collateral Materials (Categories #33-43) Submit all collateral materials on CDs with jpegs of entries clearly labeled. For Sales Brochures (#34), Recipe Books (#35) Drink Menus (#39) and Table Tents (#40), please also submit a sample of the printed piece; mounting is not necessary. actual packages, bottles or D each entry (category, NOT submit

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