2 R A N DA L L - R E I L LY | R A N DA L L R E I L LY.CO M
What Was the Client Trying
to Accomplish?
TEC Equipment wanted to see a substantial
increase in their used truck sales. They knew this
would move them closer to becoming the largest,
most trusted full-service truck dealership in the
West. The challenges were that they only wanted
to reach people interested in purchasing used
trucks and they needed to reach those people in a
very specific area.
The Client: TEC Equipment
As the leading truck dealership in the West, TEC Equipment has always worked
hard to provide great customer experience. The company specializes in new
and used heavy-duty trucks, trailers, and truck parts. TEC Equipment caters to
thousands of customers across multiple states in more than 20 locations. In
addition, they offer leasing and rentals, insurance, and financing.
HOW A DEALER INCREASED USED TRUCK SALES
How did they
reach their goal?
Choose the
right channels
Identify the right
geographic area
STEP
2
STEP
1
