R A N DA L L - R E I L LY | R A N DA L L R E I L LY.CO M 3
HOW A DEALER INCREASED USED TRUCK SALES
STEP
Identify the right geographic area
Portland OR, the location of TEC Equipment's headquarters, was the area
where they saw the greatest need for an increase in used truck sales. So
they focused on advertising in a 100 mile radius of Portland, OR.
1
OREGON
PORTLAND
NEVADA
CALIFORNIA
WASHINGTON
