3 R A N DA L L - R E I L LY | R A N DA L L R E I L LY.CO M
How was this accomplished?
Having such specific requirements for technician positions in targeted areas, Transervice
needed to use strategies that could zero in on the exact people they were looking for and in
the right locations. Only a few advertising channels allow you to get this targeted.
Facebook Advertising
Facebook allowed Transervice
to build a custom audience to
target. The dieseltechjobs.com
audience as well as lookalike
audiences were targeted with
Transervice's ads. The lookalike
audiences were matched to
dieseltechjobs.com audiences.
Job Aggregators
This channel allowed Transervice
to be very specific in its job
listing details, stating exactly
what the company was looking
for. The job listing was posted
on LinkUp and redirected to
Transervice's landing page.
FACEBOOK NEWS FEED AND SPONSORED ADS
Transervice Ad
Transervice
Ad
Client's Ad
Geo-targeting
Both Facebook and job aggregator strategies were geo-targeted around the geographic areas where Transervice
was in need of technicians. This ensured Transervice ads were found by targeted technicians only.
JOB AGGREGATORS ADS
Transervice Ad
Transervice Ad
Transervice Ad
UTILIZING TECHNOLOGY TO ATTRACT EXPERIENCED TECHNICIANS
