4 R A N DA L L - R E I L LY | R A N DA L L R E I L LY.CO M
All ad clicks lead to a landing page where qualifications for positions and hiring locations
were listed. On the landing page, a technician has the option to contact a recruiter, fill out a
form, or send their number for a recruiter to call them.
The landing page allowed Transervice to measure results, whether it was forms filled,
number of calls, etc. The landing page provided a means to measure the campaign's
performance.
Landing Page
Short Form Click-to-Call
What happened when a technician
clicked on a Transervice ad?
UTILIZING TECHNOLOGY TO ATTRACT EXPERIENCED TECHNICIANS