C_Utilizing Technology to Attract Experienced Technicians

CE 2016 Diesel Technician Case Study

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4 R A N DA L L - R E I L LY | R A N DA L L R E I L LY.CO M All ad clicks lead to a landing page where qualifications for positions and hiring locations were listed. On the landing page, a technician has the option to contact a recruiter, fill out a form, or send their number for a recruiter to call them. The landing page allowed Transervice to measure results, whether it was forms filled, number of calls, etc. The landing page provided a means to measure the campaign's performance. Landing Page Short Form Click-to-Call What happened when a technician clicked on a Transervice ad? UTILIZING TECHNOLOGY TO ATTRACT EXPERIENCED TECHNICIANS

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