www.outdoorpowerequipment.com OUTDOOR POWER EQUIPMENT OCTOBER 2016 23
Which forms of social media
do you use for your business?
2014 2016
Facebook 73.50% 81.82%
Twitter 12.40% 15.91%
Google+ 31.90% 19.32%
Instagram 0.90% 3.41%
Pinterest 0.90% 2.27%
LinkedIn 17.70% 14.77%
YouTube 17.70% 12.50%
Other 23.90% 14.77%
How often do you use social media
for your business?
Daily Weekly Monthly Never
Facebook 20.41% 25.51% 26.53% 27.55%
Twitter 2.94% 11.76% 2.94% 82.35%
Google+ 8.11% 8.11% 10.81% 72.97%
Instagram 0.00% 1.56% 6.25% 92.19%
Pinterest 1.54% 1.54% 1.54% 95.38%
LinkedIn 4.11% 2.74% 15.07% 78.08%
YouTube 4.62% 7.69% 7.69% 80.00%
Other 8.33% 8.33% 6.25% 77.08%
YES
64.22%
NO
35.78%
Does your dealership have
a Facebook page?
What is your biggest concern?
2014 2016
Economy 20.60% 11.11%
Weather 12.30% 11.11%
Competition 4.80% 2.78%
Operating cost 25.30% 23.15%
Profit margin from sales 15.10% 17.59%
Availability of quality employees 15.10% 30.56%
Other 6.90% 3.70%
