CONTENTS FEATURES 37 A Spirited Mix 16
6 First Sip 8 Drink Culture 12 Drinks
14 Legal Matters Growlers Growlers are advantageous for operators if regulations are followed. By Jason H. Barker
16 Marketing Matters Heat Up Your Beverage Sales
Summer promotions can make profi ts soar. By Patrick Henry
18 Scene: Bellocq
Bellocq Blows Into New Orleans A unique lounge specializes in Cobblers. By Todd Price
20 Scene: Society Fair Circus meets vaudeville in D.C. By Kelly A. Magyarics
22 Scene: RPM Italian Before- and After-Dinner
Drinks are Primo
Italian food and specialty cocktails in Chicago. By Carolyn Walkup
46 Products
50 Back 2 Basics Not Just Olives
A cocktail pairing primer. By John Fischer
18
Cheers (ISSN 1051-564X—USP Number 007-239) is published nine times per year (January/February, March, April, May, June, July/August, September, October, November/December) by The Beverage Information Group, a division of M2MEDIA360, 17 High Street, Norwalk, CT 06851. Periodical Rate Postage paid at Norwalk, CT and additional mailing offices.
POSTMASTER: Send address changes to Cheers, P.O. Box 2123, Skokie, IL 60076-7823 SUBSCRIPTIONS: One-year subscription rates: USA $35.00; Canada $50.00; air mail to other countries $75.00. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Cheers, P.O. Box 2123, Skokie, IL 60076-7823, or call the Cheers customer service line at 847-763-9565, Fax 847-763-9569,
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Copyright 2012 by The Beverage Information Group, a division of M2MEDIA360, 17 High Street, Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. The Beverage Information Group, a division of M2MEDIA360, publishes Cheers, Beverage Dynamics, StateWays, Wine & Spirits Industry Marketing, Handbook Advance, Liquor Handbook, Wine Handbook, Beer Handbook and Fact Book.
4 | JULY/AUGUST 2012 www.cheersonline.com
Incorporating beer, wine and spirits into dishes. By Michelle Paolillo Lockett
40 Cheers Roundtable at NRA
Operators discuss mixology and more in Chicago. By Liza B. Zimmerman
42 Growth Brand Awards at WSWA
45 Cheers Beer Tasting: Light Brews for Sunny Days
Low ABV brews make for perfect session beers. By Lucy Saunders
The winners of the 2012 Growth Brand Awards for wines and spirits were honored at WSWA in Las Vegas.
