24 28
Prosecco Makes Its Case It can stand on its own, but is also used in a variety of mixed drinks.
By Dan Berger
Gin Blossoms The category is flourishing thanks to the cocktail craze, renewed consumer interest and superpremium product innovation.
By Thomas Henry Strenk 33 Small Town Store with By Jeremy Nedelka 24 38
Regional Appeal Van's Liquors in East Dubuque, IL, is known in three states for great service, wide selection and a unique shopping experience.
42 33 departments
Editor's Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 FYI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Store Security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Retail Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Retail Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 On The Shelf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44 Advertisers' Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46
Growth Brands at
WSWA The Beverage Information Group used the venue of the recent WSWA
Convention to honor those suppliers whose wine and spirits brands won Growth Brand Awards.
Subscriptions: Single copies $8 U.S.; $12 Canada/Mexico/Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 or call the Beverage Dynamics customer service number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763-9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.submag.com/sub/bg. © Copyright 2012 by The Beverage Information Group, a division of M2MEDIA360, 17 High St. 2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. The Beverage Information Group publishes Beverage Dynamics, Cheers, StateWays, Wine & Spirits Industry Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book.
Beverage Dynamics (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/June, July/August, September/October, November/ December) by The Beverage Information Group, a division of M2MEDIA360, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offices. Postmaster: Send address changes to Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823
28
Selections The Beverage Dynamics National Retailer Wine Panel reccomends a lineup of top quality/value merlots.
Retailer Wine By Richard Brandes
4 • Beverage Dynamics • www.beveragedynamics.com • July/August 2012
