Beverage Dynamics

Beverage Dynamics July-Aug 2012

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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x Fever-Tree, the line of all-natural, premium cocktail mixers, has debuted a new expression to its line of six existing products: Fever-Tree Mediterranean Tonic, which combines refreshing floral elements to premium tonic water, and is said to particularly enhance vodka cocktails. What sets Fever- Tree apart, the company says, is its use of natural ingredients sourced from the best locations available, such as ginger from Nigeria and the Ivory Coast and real quinine from the Congo, with no artificial preservatives, sweeteners or flavorings used. Mediterranean Tonic joins Fever-Tree Tonic Water, Naturally Light Tonic Water, Bitter Lemon, Club Soda, Ginger Ale and Ginger Beer. Fever-Tree mixers are available in four-packs of 200 ml bottles ($5.99 suggested retail) or a single serve 500 ml bottle ($2.99). x Highland Park Single Malt Scotch, known for its extensive range of 12, 18, 25, 30 and 40 year old expressions, has debuted Highland Park Thor, a limited-edition, ultra-premium single malt Scotch meant to be the first in a series of limited-edition releases called the Valhalla Collection. The new 16-year-old, cask strength (104.2) proof Thor is finished in Oloroso Sherry casks and boasts rich flavors, some smokiness and soft sweet floral notes. Available in select major markets, Thor retails for $199 per 750 ml bottle. Imported by Remy Cointreau, it comes in an unusual wooden frame, reminiscent of traditional Viking ships. CI1207 Beverage Dynamics • www.beveragedynamics.com • July/August 2012 • 45

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