Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/777147
Imported Beer www.beveragedynamics.com January/February 2017• Beverage Dynamics 39 LEADING IMPORTED BEER BRANDS, 2013-2015 (000 2.25-GALLON CASES) % Change BRAND BREWER 2013 2014 2015p '14/'15 Corona Extra Crown Imports 102,370 107,693 116,631 8.3% Modelo Especial Crown Imports 49,080 59,900 71,310 19.0% Heineken Heineken USA 53,240 52,548 52,750 0.4% Dos Equis Heineken USA 22,490 25,998 28,325 8.9% Stella Artois AB InBev 20,900 22,800 27,390 20.1% Corona Light Crown Imports 13,860 14,345 15,410 7.4% Tecate Heineken USA 15,050 14,493 13,833 -4.6% Guinness Stout Diageo-Guinness 13,020 12,564 12,867 2.4% Labatt Blue N.A. Breweries 9,380 8,845 8,699 -1.7% Pacifico Crown Imports 6,230 6,616 6,799 2.8% Labatt Blue Light N.A. Breweries 6,750 6,548 6,550 0.0% Newcastle Brown Ale Heineken USA 6,640 6,155 6,225 1.1% Heineken Premium Light Heineken USA 5,430 4,985 5,050 1.3% Tecate Light Heineken USA 3,020 3,355 4,850 44.6% Negra Modelo Crown Imports 3,750 3,998 4,269 6.8% Sapporo Sapporo USA 3,230 3,350 3,415 1.9% Amstel Light Heineken USA 3,850 3,250 3,310 1.8% TOTALS 338,290 357,445 387,683 8.5% (p) Preliminary. Source: The Beverage Information & Insights Group. For more data and analysis, visit www.albevresearch.com. mium, and younger consumers have become less price-sensitive in order to try new brews and premium offerings. Consumers are much more sophisticated when it comes to beer than years prior, and are interested in knowing where products are coming from." United States Beverage distributes beers from Scotland's Innis and Gunn, best known for innovative aging of ales of various kinds in and on different woods. In time for Saint Patrick's Day, the brewery will offer Irish Whiskey Stout, aged over oak and infused with Irish whiskey. Innis and Gunn recently purchased a smaller Scottish brewery, "We feel our brands attract craft consumers because our import brands, similarly to crafts, are priced at a premium, and younger consumers have become less price-sensitive in order to try new brews and premium o erings." —Georgia Homsonay, brand director of US Beverage