Contents:
AUGUST 2012 | Volume 55 | Number 8 Cover image ©istockphoto.com/Zeffss1.
departments
6 Upfront 7 Anonymous Distributor 8 Industry News 26 Marketplace 27 Key Distributors 30 Advertisers' Index
products 24 Equipment Focus: 10 features
10 OPE's 2012 Dealer Survey Steve Noe shares the findings of OPE's recent 21-question nationwide survey of more than 1,200 outdoor power equipment dealers and compares the results with those of similar surveys conducted in 2001, 2006 and 2010.
14 Increasing Shop Profitability (Part IV): Determining service department's share
30 New Products
of applied hard cost of doing business In part four of a series on increasing shop profitability, Jim Yount, founder and CEO of Jim Yount Success Dynamics LLC, shows you how to make sure that your service department is paying its fair share of total company operating expenses so you can continue to convert the department from a cost center to a stand-alone profit center.
18 Follow-up Road Map (Part I):
When opportunity knocks In the first of a two-part series, Bob McCann, ARI's director of education, shares his insights on how to secure in-store appointments and move unsold prospects closer to a sale.
20 Ethanol education
Brian O'Neil, chief business development officer for B3C Fuel Solutions, shares his expertise on the negative effects of ethanol-blended fuels in outdoor power equipment, as well as encourages you to become an ethanol expert so you can provide a higher level of customer service and gain a competitive edge.
4
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by M2MEDIA360, a Bev-Al Communications, Inc. company, at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. For subscription information and requests, call Subscription Services at (845) 856- 2229. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. Single copies or back issues, $8 each US; $12 Canada/ Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2012, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher.
OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com 14
Fuel Additives, Oils & Lubricants
