Truck Parts and Service

February 2017

Truck Parts and Service | Heavy Duty Trucking, Aftermarket, Service Info

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12 HDAW News T R U C K P A R T S & S E R V I C E | F e b r u a r y 2 0 1 7 HDAW Keynote Speaker Pushes Distributors To 'Create Tension' Renowned business celebrity and former Chief Marketing Offi - cer of Eastman Kodak Jeffrey Hayzlett told a group of aftermar- ket industry leaders at Heavy Duty Aftermarket Week (HDAW) that businesses must adapt and change or they will die. Hayzlett said he's often asked why Kodak was forced into bankruptcy two years ago. "I tell them, Kodak didn't go bankrupt two years ago," he said. "They went bankrupt in 1975." Hayzlett said a Kodak employee developed digital photogra- phy in 1975, but executives passed on the technology and stuck to the model they knew. "They didn't want to change," he said. Hayzlett, a host on C-Suite TV and on CBS Radio and author of Think Big Act Bigger, said leaders must be "different" to succeed. "You have to be a little irrational to win," Hayzlett said, as he shared some reasons that people often fail. Fear, tension, radical transparency, risk and failing to keep promises are causes of failure, he said. "I want you to leave here today and re-print your business cards to say Chief Tension Offi cer," Hayzlett said. "It is your job to create tension. That's what great teams do, they cause tension and radical transparency." By causing tension, leaders create competition, he said. Business celebrity and former Chief Marketing Offi cer of Eastman Kodak, Jeffrey Hayzlett, was the keynote speaker at Heavy Duty Aftermarket Week. Former Dayton Parts Boss Enters Aftermarket Hall Of Fame Gary Smalley, former president at Dayton Parts, received the Heavy Duty Aftermarket Hall of Fame Award at Heavy Duty Aftermarket Week (HDAW). Smalley, who retired last year following a 20- year career with Dayton Parts, was a founding member of the group that helped launch HDAW in the early 2000s and served as HDAW co-chair in 2010. Two years earlier, he was asked to serve on a team tasked with aligning CVSN, HDDA and HDMA on HDAW ownership roles. Smalley has remained active in CFS/CVSN, SSA, SMA, HDMA, the Heavy Duty Business Fo- rum, the Spring Manufacturers Institute among others, serving as board member and active participant. Accepting the award was Paul Anderson, cur- rent Dayton Parts CEO, who worked for Smalley for more than 20 years, who noted Smalley's tal- ent for managing and motivating employees and always putting his customers fi rst. Smalley OEMs Gaining Engine Marketshare The vertical integration of powertrains has quickly made its impact on trucking, shifting the balance of power among engine makers and truck makers over the last fi ve model years. Statistics compiled by Dave Kalvelage, manager IT and database services for MacKay & Company, and presented at Heavy Duty Aftermarket Week (HDAW) show Detroit, Volvo and Paccar branded power eating engine market share dropped by International and Cummins. From 2005 to 2015, 19 points were put up for grabs. Cummins went from 39 percent share to 36, while International slid from 13 percent to 4 percent. Mack shed 1 percent – from 9 to 8 percent. Caterpillar's exit from the market put another 4 percent on the table. Mercedes Benz-branded engines went from 3 percent to 1 percent. Paccar was the big winner over those fi ve model years, snapping up 9 percent – up from 2 to 11 percent. Next was Volvo, up from 6 to 11 percent while Detroit grew its share from 24 to 29 percent. Much of Detroit's gains were driven by Freightliner seizing truck market share over the same fi ve-year period. Freightliner went from 32 to 38 percent while Kenworth also nabbed a 4 percent gain, up from 11 to 15 percent. Volvo jumped from 9 to 12 percent and Peterbilt jumped from 12 to 13 percent. Those four brands snapped up the 13 percent lost by Interna- tional and 1 percent from Mack Trucks.

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